Latest Hasbro Stories

PHILADELPHIA, Sept. 21 /PRNewswire/ -- Lightning Gaming, Inc., a leading software game developer for casinos and entertainment venues worldwide, announced today it has entered into a long-term licensing agreement with Hasbro, Inc.(NYSE: HAS). The agreement grants exclusive rights to Lighting Gaming, Inc. to develop and produce gaming machines based on Hasbro's popular SCRABBLE(R) brand in the United States and Canada. The first gaming devices to be developed are expected to debut later...

PROVIDENCE, R.I., Sept. 15 /PRNewswire/ -- Walkers from across southern New England are invited to step forward on October 4, 2009 at 11a.m. on behalf of Hasbro Children's Hospital at the inaugural "The Walk: Hasbro Children's Hospital." Patients, families, hospital staff and the public are invited to team up to raise money to support patient care and cutting-edge pediatric research in this festive fall fundraiser. Grand Marshall Mayor David N. Cicilline will issue an official walk...

SANTA MONICA, Calif., Aug. 27 /PRNewswire-FirstCall/ -- The battle for earth rages on as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the Transformers(TM): Revenge of the Fallen Character and Map Pack Plus is available now for download on Xbox 360(R) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system. The massive content pack will include eleven playable characters, three all-new maps for online multiplayer game...

Toymaker Hasbro transformed San Fransisco's famed Lombard Street into a life-size rendition of its classic children's board game Candyland, the company said. Four teams of children participated in a Candyland-type game on the crooked city street Wednesday, KGO, San Francisco, reported. Hasbro hired costumed characters and had the block landscaped to complete a streetscape resembling the winding path of the game board. I don't mind it, but some of my neighbors do, a Lombard Street resident...

SAN FRANCISCO, Aug. 19 /PRNewswire/ -- CANDY LAND, the beloved board game enjoyed by millions, celebrated its 60th birthday today with an event befitting a king - King Kandy that is! The world's most crooked street - Lombard Street - was transformed into a larger-than-life-sized version of CANDY LAND that was highlighted by the iconic and distinctive CANDY LAND game path. As part of the celebration, San Francisco-area kids participated in the world's largest CANDY LAND game to help mark...

U.S. toymaker Hasbro Inc. could post a banner year in 2009, thanks to a blockbuster movie based on one of its toy lines.Transformers: Revenge of the Fallen has made $340 million at the box office in the United States and Canada so far, the Los Angeles Times reported Monday. But the Michael Bay hit will have a huge influence on toy sales. Analysts say Hasbro could make $600 million this year on Transformer toys in a year filled with box office hits that will prove to be bonanzas for toys...

Los Angeles Premiere Sponsored by LG Mobile Phones LOS ANGELES, June 23 /PRNewswire/ -- LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), in partnership with upcoming film, "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures in association with Hasbro, launched a comprehensive multi-discipline marketing campaign tied to the highly anticipated summer film in theatres on June 24. As part of the overall campaign, LG Mobile Phones participated in the...

SANTA MONICA, Calif., June 4 /PRNewswire-FirstCall/ --Activision, Inc. (Nasdaq: ATVI) is recruiting gamers to join the battle for world domination in the Battle for the AllSpark V2 web game, available to play now at www.TransformersGame.com, the official web site of the Transformers(TM): Revenge of the Fallen video game, developed under license from Hasbro, Inc. Fans that answer the call can join the AUTOBOTS(R) or DECEPTICONS(R) and compete in real time challenges online against other...

Executives from Universal Pictures and Hasbro Tuesday announced plans to release Stretch Armstrong, a Hollywood movie based on the action figure, in 2011. The action-adventure film will be the first released under Universal and Hasbro's six-year partnership. It is slated to hit theaters April 15, 2011. The companies also announced Oscar winner Brian Grazer will produce the film, which is being penned by Bruce Almighty and Evan Almighty scribe Steve Oedekerk. Hasbro's Brian Goldner and...

IMAGINE ENTERTAINMENT'S BRIAN GRAZER AND HASBRO TO PRODUCE Film is the first project under six-year strategic partnership UNIVERSAL CITY, Calif. and PROVIDENCE, R.I., June 2 /PRNewswire/ -- Executives from Universal Pictures and Hasbro, Inc. today announced that the first feature film to be released under Universal and Hasbro's six-year partnership, Stretch Armstrong, has been dated for theatrical release on April 15, 2011. They also announced Academy Award(R) winning producer Brian...