Latest Hass Avocado Board Stories

Study first of several HAB-funded research studies to be published under the Board's new Nutrition Research Program The Hass Avocado Board (HAB) is supporting research to improve understanding of the unique, positive benefits of consuming fresh avocados to human health and nutrition. Clinical studies are currently underway to investigate the relationship between avocado consumption and risk factors for cardiovascular disease, avocados' potential positive role in weight management and...

IRVINE, Calif., Nov. 19, 2012 /PRNewswire/ -- The Hass Avocado Board (HAB) Executive Director Emiliano Escobedo today announced that it has retained CRT/tanaka as the Agency of Record, after an in-depth Request for Proposal review and selection process. CRT/tanaka will work with HAB to provide strategic public relations programs as part of the Board's new marketing communications strategy for Hass Avocados, which is focused on communicating the health benefits of avocados and driving...

IRVINE, Calif., Oct. 13 /PRNewswire/ -- The Hass Avocado Board has launched a major ad campaign designed to spotlight avocados as the perfect food for college football fans. At the center of the campaign is football star John Lynch, who made a name for himself at Stanford and went on to become a nine-time pro-bowler and Super Bowl champion. The endorsement deal was secured in just one week, a sharp departure from prevailing assumptions about the difficulty and complexity of landing...