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Latest Hass Avocado Board Stories

Fresh Avocado Enhances Absorption Of Essential Nutrients
2014-07-11 03:38:18

Hass Avocado Board Study explores improvements in the absorption of vitamin A when avocados are eaten with tomatoes or carrots Consuming a whole fresh avocado with either an orange-colored tomato sauce or raw carrots significantly enhanced provitamin A carotenoid (alpha- and beta-carotene) absorption and conversion of these carotenoids to an active form of vitamin A, according to new research published in The Journal of Nutrition. Vitamin A is involved in reproductive health and...

2014-07-10 08:29:08

Study Explores Improvements in the Absorption of Vitamin A When Avocados are Eaten With Tomatoes or Carrots IRVINE, Calif., July 10, 2014 /PRNewswire/ -- Consuming a whole fresh avocado with either an orange-colored tomato sauce or raw carrots significantly enhanced provitamin A carotenoid (alpha- and beta-carotene) absorption and conversion of these carotenoids to an active form of vitamin A, according to new research(i) published in The Journal of Nutrition. Vitamin A is involved in...

2014-01-13 08:24:12

MORE THAN 230 TIMES THE WEIGHT OF THE STATUE OF LIBERTY IRVINE, Calif., Jan. 13, 2014 /PRNewswire/ -- As sports fans around the country gather to watch the first cold weather Big Game played outdoors at MetLife Stadium, they will more than likely enjoy a Big Game food spread that includes avocados. This year, Americans are predicted to consume nearly 32 percent more avocados than they did last year, which equates to nearly 104 million pounds or approximately 208 million avocados consumed...

2014-01-08 08:28:27

Loma Linda University Study Explores the Relationship between Avocado Consumption, Satiety and Blood Sugar IRVINE, Calif., Jan. 8, 2014 /PRNewswire/ -- New research published in the November issue of Nutrition Journal reports adding one-half of a fresh avocado to a lunch may have helped healthy, overweight people feel more satisfied and reduced their desire to eat following a meal. The study was funded by the Hass Avocado Board. The pilot study, "A Randomized 3x3 Crossover Study to...

2013-09-19 15:23:39

Loma Linda University research explores the effects of avocado intake on satiety, glucose and insulin levels in healthy overweight adults New research findings on avocado consumption, presented as two posters at the IUNS 20th International Congress of Nutrition, in Granada, Spain suggest that although calorie consumption at dinner was unchanged, inclusion or addition of fresh Hass Avocado to a meal may help to reduce hunger and the desire to eat in overweight adults. Results also showed...

2012-12-18 16:43:45

Study first of several HAB-funded research studies to be published under the Board's new Nutrition Research Program The Hass Avocado Board (HAB) is supporting research to improve understanding of the unique, positive benefits of consuming fresh avocados to human health and nutrition. Clinical studies are currently underway to investigate the relationship between avocado consumption and risk factors for cardiovascular disease, avocados' potential positive role in weight management and...

2010-10-13 07:30:00

IRVINE, Calif., Oct. 13 /PRNewswire/ -- The Hass Avocado Board has launched a major ad campaign designed to spotlight avocados as the perfect food for college football fans. At the center of the campaign is football star John Lynch, who made a name for himself at Stanford and went on to become a nine-time pro-bowler and Super Bowl champion. The endorsement deal was secured in just one week, a sharp departure from prevailing assumptions about the difficulty and complexity of landing...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.