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Last updated on April 18, 2014 at 1:21 EDT

Latest HB Agency Stories

2014-03-28 08:25:39

Integrated marketing agency works with three of the region's leading organizations NEWTON, Mass., March 28, 2014 /PRNewswire/ -- The New England region is trailblazing paths of hope in the clean energy sector. The region is home to progressive, innovative companies, an engaged community, venture funding and incubators. HB Agency, an integrated marketing and public relations firm specializing in clean technology is helping expand the reach of this community, by partnering with three...

2014-02-26 08:25:36

Provides HB Clients a Path to Marketing Success on All Screens NEWTON, Mass., Feb. 26, 2014 /PRNewswire/ -- Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give...

2014-02-20 08:27:45

NEWTON, Mass., Feb. 20, 2014 /PRNewswire/ -- Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business' bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement. The company's...

2013-10-11 23:04:11

Join HB Agency and Speakers from Springpad, Connelly Partners, allen & gerritsen, Digiday and The Holmes Report on Thursday, October 17 at FutureM Boston Boston, MA (PRWEB) October 11, 2013 Digital marketing. Advertising. SEO. Engagement tools. Inbound. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What’s not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad...

2013-09-12 08:28:31

NEWTON, Mass., Sept. 12, 2013 /PRNewswire/ -- Traditional public relations is dead; businesses need a new PR model that integrates the right messages with the right media in the right channels, essentially becoming media companies for their prospects and customers. To meet this challenge, HB Agency, an integrated marketing and public relations firm, has acquired Fresh Ground, a public relations and social media agency, to evolve an approach to PR that delivers on the promises of both...

2013-06-11 08:27:44

Media Hub Design Debuts for Social and Traditional Media Engagement BOSTON, June 11, 2013 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life partnered with HB Agency, an integrated branding, marketing, and public relations firm, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive Media Hub, designed to serve as a central media and information gathering arena, debuted at the annual...

2013-05-31 23:18:47

"I Killed a Rabid Fox with a Croquet Mallet–Making Your Business Stories Compelling and Memorable" offers storytelling worksheets, examples and guidance for businesses large and small Newton, MA (PRWEB) May 31, 2013 Great stories resonate with us our entire lives. Too many businesses ignore their stories despite knowing that great stories are a proven way to make personal, lasting connections with customers and prospects. Nicolas Boillot, CEO of HB Agency, an integrated marketing...

2012-10-01 23:02:42

Debate the future of human and technology-driven marketing during the “Afternoon Delight UnPanel” at FutureM Newton, MA (PRWEB) October 01, 2012 Software dominates the marketing conversation. But should it? HB Agency, an integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing´s Future Love Child — the Unholy Union of Man and Machine” at FutureM in Boston this October. This first-ever...

2012-06-21 02:25:03

BOSTON, June 21, 2012 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments partnered with HB Agency, an integrated marketing communication firm for the high technology, medical technology, and clean-tech/energy sectors, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive social media program designed to...

2012-02-22 04:30:00

NEWTON, Mass. and SAN ANTONIO, Feb. 22, 2012 /PRNewswire/ -- In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and communications challenges to join its expert team on February 29 for complimentary sessions aimed at helping address their communications challenges, map out next steps for growth and spur creative ideas for influencing...