Latest Heineken brands Stories

Radio and OOH Campaign Humorously Celebrate the Light Cerveza as "Dangerously Bold" NEW YORK, April 29, 2013 /PRNewswire/ -- Tecate Light, the No. 1 light beer in Mexico and the fastest-growing mainstream light cerveza in the Western states( (1)), announced today the launch of a new English-language advertising campaign targeting bicultural Hispanic millennial men 21 and older. Dubbed "Dangerously Bold", the effort consists of a radio spot and out-of-home creative that humorously...

NEW YORK, April 9, 2013 /PRNewswire/ -- From its buzzing pop-up 'Magazzini' at Milan Design Week, Heineken today invited designers from around the world to collaborate on building the ultimate concept lounge bar. This is the second edition of its Heineken Open Design Explorations (ODE) innovation project. This year's 'nightlife' theme will give designers from four cities -New York, Singapore, Warsaw and Mexico City- a brief to design an all-round lounge bar experience. Emerging...

Coachella's Exclusive Beer Sponsor to Provide Festival-Goers with Cutting-Edge Services and Entertainment WHITE PLAINS, N.Y., April 8, 2013 /PRNewswire/ -- Heineken®, the official beer/malt beverage sponsor of the Coachella Valley Music and Arts Festival, taking place from April 12 - 14 and April 19 - 21, will provide several offerings to enhance attendee experience at one of the world's largest musical festivals. During both weekends, Heineken will host top DJs and provide free Wi-Fi in...

Beer brand extends the No Bollocks campaign and gives it a slightly new name to generate press WHITE PLAINS, N.Y., March 21, 2013 /PRNewswire/ -- Newcastle Brown Ale today announced 'No Bollocks 2013,' a new integrated national marketing campaign intended to sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle's dedication to bollocks-free ads by celebrating honesty. To view the multimedia assets associated with...

"Deja Vu" Television Spot Builds on the Popular "Legends" Campaign and Marks the Introduction of the Newly Designed Bottle to the U.S. NEW YORK, March 8, 2013 /PRNewswire/ -- Heineken will debut their new television commercial, "Deja Vu," on Heineken's YouTube and Facebook channels today as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television...

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25. Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed - with...

WHITE PLAINS, N.Y., Dec. 3, 2012 /PRNewswire/-- HEINEKEN USA, the nation's leading upscale beer importer, today announced several agency-of-record appointments across its portfolio. Strongbow cider will join the HEINEKEN USA portfolio beginning January 1, 2013, and the leading cider brand globally has selected Zambezi as the advertising agency of record. For almost a decade, HEINEKEN N.V. had partnered with the Vermont Hard Cider Company to distribute Strongbow in the...

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Dos Equis announced last night that Nathan Dappen of Highland Park, NJ, and Neil Losin on Boulder, CO are the winners of the inaugural Dos Equis Stay Thirsty Grant, a reward of up to $25,000 given to make fans' most ambitious dreams into reality. Nathan & Neil's adventure to document the disappearing Rwenzori Mountain & Glaciers of Uganda won the grant after receiving the most votes online. The content they capture during their...

MIAMI, Nov. 13, 2012 /PRNewswire/ -- World renowned Art Basel, the most important art show in the United States, a cultural and social highlight for the Americas, heads back to South Florida for a supreme exhibition of our world's most exquisite and prominent artists. Among the many uniquely special satellite events during Miami's Art Week is the launch of Heineken's Open Your World Mural Project, which has been carefully curated to include some of the most talented veterans in...

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Dos Equis is giving five fans the opportunity to assist The Most Interesting Man at the brand's Masquerade Gala, a private event in New York City in November. The Most Interesting Man is opening up his wooden chest of interesting things, taking out his favorite mask, and looking for a few compadres to join in on the experience. Fans of The Most Interesting Man will have the opportunity to assist him at the private event, but only if they can...