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Latest Heineken International Stories

2014-05-12 08:29:26

New TV Ad Unveiled Today NEW YORK, May 12, 2014 /PRNewswire/ -- Today, Heineken(®) has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, "The City," is the seventh film in "The Legends" series, featuring Men of the World who are...

2014-04-07 12:27:26

Heineken Brings Green Room Sessions, #15SecondPremiere and the 3rd Annual VOCES Celebration to this Year's Festival WHITE PLAINS, N.Y., April 7, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year's Festival. These experiences, taking place over the duration of the Festival from April 16 - April 27, 2014 in New York City, include...

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...

2014-03-31 16:24:38

One-Night-Only Show at Famed The McKittrick Hotel Encourages People to Be Actors Not Spectators NEW YORK, March 31, 2014 /PRNewswire/ -- Today Heineken debuts the brand's latest "social experiment" to encourage consumers to "cross their borders," with their digital video, "The Guest of Honor." On March 11, Heineken hosted a one-night only production at New York City's famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren't...

2014-03-19 08:25:55

DJ performances, Viewing Platforms and "FestivalFamous" Social Challenge new in 2014 to Enhance the Experience WHITE PLAINS, N.Y., March 19, 2014 /PRNewswire/ -- Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House for consumers, ages 21 and over, during the festival. The Heineken House will feature DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities,...

2014-03-03 08:28:36

Pitch a Movie in 140 Characters for a Chance to Premiere at a Private Event at Tribeca Film Festival NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second...

2014-02-18 12:27:31

Partnership with Foursquare, Digital Activations and Retail Offerings to Enhance Experience for Fans WHITE PLAINS, N.Y., Feb. 18, 2014 /PRNewswire/ -- As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its "Road to the Final" campaign. As the official sponsor of the world's most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the United States through...

2014-02-04 12:25:16

Proven global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's upscale portfolio WHITE PLAINS, N.Y., Feb. 4, 2014 /PRNewswire/ -- HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing officer. In March, Teles will join the company's management team and will report to chief executive officer Dolf van den Brink. Teles joins HEINEKEN USA from HEINEKEN Brazil, where...

2014-01-06 12:24:57

Partnership with World-Famous DJ Armin van Buuren Makes Responsibility Aspirational AMSTERDAM, Jan. 6, 2014 /PRNewswire/ -- Today, Heineken® officially announces the launch of "Dance More, Drink Slow," a partnership with world-famous Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken's belief that one should always be ready to maximize what the night brings. The movement is brought to life...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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