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Last updated on April 16, 2014 at 12:26 EDT

Latest Heineken International Stories

2013-04-08 12:25:36

Coachella's Exclusive Beer Sponsor to Provide Festival-Goers with Cutting-Edge Services and Entertainment WHITE PLAINS, N.Y., April 8, 2013 /PRNewswire/ -- Heineken®, the official beer/malt beverage sponsor of the Coachella Valley Music and Arts Festival, taking place from April 12 - 14 and April 19 - 21, will provide several offerings to enhance attendee experience at one of the world's largest musical festivals. During both weekends, Heineken will host top DJs and provide free Wi-Fi in...

2013-04-02 12:29:33

NEW YORK, April 2, 2013 /PRNewswire/ -- As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken® has unveiled the latest element of its "Road to the Final" campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club soccer's most prestigious event - the Final itself. Premiering around the world today, the spot is the latest element...

2013-03-21 16:23:17

Beer brand extends the No Bollocks campaign and gives it a slightly new name to generate press WHITE PLAINS, N.Y., March 21, 2013 /PRNewswire/ -- Newcastle Brown Ale today announced 'No Bollocks 2013,' a new integrated national marketing campaign intended to sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle's dedication to bollocks-free ads by celebrating honesty. To view the multimedia assets associated with...

2013-03-08 08:22:21

"Deja Vu" Television Spot Builds on the Popular "Legends" Campaign and Marks the Introduction of the Newly Designed Bottle to the U.S. NEW YORK, March 8, 2013 /PRNewswire/ -- Heineken will debut their new television commercial, "Deja Vu," on Heineken's YouTube and Facebook channels today as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television...

2013-02-26 12:25:11

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25. Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed - with...

2013-02-13 08:25:12

WHITE PLAINS, N.Y., Feb. 13, 2013 /PRNewswire/ -- Say hello to the Official Beer of the Burger(TM)! As part of Food Network South Beach Wine & Food Festival's annual celebration of the burger, the Amstel Light Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray on Friday, February 22, Amstel Light representatives today proudly announced its new designation as the Official Beer of the Burger. (Photo: http://photos.prnewswire.com/prnh/20130213/NY59353LOGO ) Known for its...

2012-12-03 16:22:58

WHITE PLAINS, N.Y., Dec. 3, 2012 /PRNewswire/-- HEINEKEN USA, the nation's leading upscale beer importer, today announced several agency-of-record appointments across its portfolio. Strongbow cider will join the HEINEKEN USA portfolio beginning January 1, 2013, and the leading cider brand globally has selected Zambezi as the advertising agency of record. For almost a decade, HEINEKEN N.V. had partnered with the Vermont Hard Cider Company to distribute Strongbow in the burgeoning...

2012-11-16 08:22:39

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Dos Equis announced last night that Nathan Dappen of Highland Park, NJ, and Neil Losin on Boulder, CO are the winners of the inaugural Dos Equis Stay Thirsty Grant, a reward of up to $25,000 given to make fans' most ambitious dreams into reality. Nathan & Neil's adventure to document the disappearing Rwenzori Mountain & Glaciers of Uganda won the grant after receiving the most votes online. The content they capture during their expedition will...

2012-08-21 02:25:43

WHITE PLAINS, N.Y., Aug. 21, 2012 /PRNewswire/ -- HEINEKEN USA, the nation's leading upscale beer importer and master of #TheServe, will enter their 21(st) year of sponsorship at the 2012 US Open by delivering legendary experiences throughout the greatest two weeks in tennis. Heineken will again have a strong on-site branding presence, matched with activations that are sure to energize fans both at the US Open and in Manhattan. In celebration of the start of the US Open, Heineken will host...

2012-08-15 02:24:53

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Heineken announced today the launch of their annual summer music program, Heineken Red Star Access. The program will kick off in Chicago on August 18th with performances by hip hop musicians Nas and Pusha-T and will be hosted by comedian Affion Crockett with music provided by DJ Kiss. Following Chicago, the tour makes its way to Atlanta, D.C., New York, and Philadelphia with artists: Trey Songz, Kendrick Lamar, B.o.B, Rev Run, among many others....