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2011-07-01 08:15:00

WHITE PLAINS, N.Y., July 1, 2011 /PRNewswire/ -- Heineken USA premiered new television advertising for the Heineken Light brand today, kicking-off a holistic summer marketing effort and debuting a new campaign under the "Be a Man of the World" platform. The film can also be viewed on Heineken's YouTube Channel and Facebook Page beginning today. Rather than settling for constantly mediocre instances and routines, the campaign celebrates consumers and their "occasionally perfect"...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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