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Last updated on April 24, 2014 at 0:18 EDT

Latest Heineken International Stories

2012-04-12 10:21:12

NEW YORK, April 12, 2012 /PRNewswire/ -- Heineken is opening today the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival's two weekends, April 13-15 and April 20-22. (Photo: http://photos.prnewswire.com/prnh/20120412/NY86710 ) Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by simply providing their names and scanning their fingerprints. The...

2012-04-03 14:20:20

NEW YORK, April 3, 2012 /PRNewswire/ -- As an official sponsor of the UEFA Champions League, the world's most prestigious soccer club competition, Heineken® announced today the launch of Keep it Legendary, a pioneering initiative that transforms UEFA Champions League game-watching into an interactive digital experience for U.S. soccer enthusiasts. With Keep it Legendary, Heineken continues to demonstrate the brand's commitment to creating innovative digital marketing programs that speak...

2012-03-21 02:23:07

NEW YORK, March 21, 2012 /PRNewswire/ -- Today Heineken announced Edmund Royster as the winner of Heineken's second annual Black History Month Art Contest. Royster, a Detroit native and recent Fine Arts graduate of Florida A&M University, will be awarded by Heineken $5,000 and an opportunity to have his artwork entitled, "Roots, Reigns, Loves" to be used as the focal point for Heineken's 2013 Black History Month National Advertising Campaign. Royster's artwork will be used...

2012-02-15 08:27:00

WHITE PLAINS, N.Y., Feb. 15, 2012 /PRNewswire/ -- Amstel Light, a leading imported light beer from Amsterdam, is raising a glass to the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in honor of the 11(th) year of the prestigious event. On Friday, February 24(th), celebrity chef, author and talk show star Rachael Ray will host the sixth annual Amstel Light Burger Bash®, which is set to take place on the white sands of South Beach. Often touted as the...

2012-01-23 11:22:00

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- To provide consumers a nationwide platform to showcase their artistic talents and pay homage to Black History Month, Heineken announced today its second annual Black History Month Art contest. The brand will provide one lucky consumer a chance to win $5,000 and an opportunity to have their artwork featured in the 2013 Heineken Black History Month Advertising Campaign. The winning artwork will be featured across national print, digital, in-store...

2011-11-07 10:56:00

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Heineken, the official beer and malt beverage of the Latin GRAMMY® Awards, is opening a world of extraordinary Latin music experiences via on-air, on-site and online channels during the week of the 12th Annual Latin GRAMMY Awards. For the past 11 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs. This year, for the first time in Latin GRAMMY history, Heineken will kick-off...

2011-09-29 13:39:00

NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Heineken Light stopped traffic in Chicago as its "Occasionally Perfect" Billboard had its evening of perfection. In the heart of Wrigleyville, the billboard was transformed into a stage with a surprise, live performance by Canadian indie-rock music collective Broken Social Scene. Thousands of Chicagoans witnessed the band perform a spontaneous, high-energy, 30-minute set, treating the crowd to a series of hits, including "7/4 (Shoreline)," "Anthems...

2011-08-22 09:46:00

NEW YORK, Aug. 22, 2011 /PRNewswire/ -- Heineken Light stopped traffic in New York City as its "Occasionally Perfect" Billboard had its moment of perfection. (Photo: http://photos.prnewswire.com/prnh/20110822/NY55525) The billboard, on the corner of Great Jones and Lafayette Street, was transformed into a massive stage with a surprise live performance by Brooklyn-based indie-rock superstars TV on the Radio. Thousands of New Yorkers watched as the band ripped through a blistering set....

2011-07-01 08:15:00

WHITE PLAINS, N.Y., July 1, 2011 /PRNewswire/ -- Heineken USA premiered new television advertising for the Heineken Light brand today, kicking-off a holistic summer marketing effort and debuting a new campaign under the "Be a Man of the World" platform. The film can also be viewed on Heineken's YouTube Channel and Facebook Page beginning today. Rather than settling for constantly mediocre instances and routines, the campaign celebrates consumers and their "occasionally perfect"...

2011-06-20 15:44:00

NEW YORK, June 20, 2011 /PRNewswire/ -- This summer Tecate, cerveza con caracter, is giving adults 21-and-older the opportunity to not only select an elite group of Chicas Tecate to represent the brand, but also to win the ultimate boxing fan experience at an upcoming championship bout. From June 20 to mid-September, adults who "Like" the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing) will virtually meet--via video and photos--the finalists from each of five cities: Los...