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Last updated on April 16, 2014 at 21:23 EDT

Latest Heineken Pilsener Stories

2012-08-21 02:25:43

WHITE PLAINS, N.Y., Aug. 21, 2012 /PRNewswire/ -- HEINEKEN USA, the nation's leading upscale beer importer and master of #TheServe, will enter their 21(st) year of sponsorship at the 2012 US Open by delivering legendary experiences throughout the greatest two weeks in tennis. Heineken will again have a strong on-site branding presence, matched with activations that are sure to energize fans both at the US Open and in Manhattan. In celebration of the start of the US Open, Heineken will host...

2012-08-15 02:24:53

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Heineken announced today the launch of their annual summer music program, Heineken Red Star Access. The program will kick off in Chicago on August 18th with performances by hip hop musicians Nas and Pusha-T and will be hosted by comedian Affion Crockett with music provided by DJ Kiss. Following Chicago, the tour makes its way to Atlanta, D.C., New York, and Philadelphia with artists: Trey Songz, Kendrick Lamar, B.o.B, Rev Run, among many others....

2012-07-30 06:24:25

NEW YORK, July 30, 2012 /PRNewswire/ -- Heineken will premiere their new television commercial, "The Switch," today, following the success of the acclaimed commercials, "The Entrance" and "The Date," which are also a part of the brand's Legends' campaign. "The Switch" reinforces Heineken's commitment to draught beer and provides viewers with a closer look at how a perfectly crafted beer can turn a night from lifeless to legendary. "We are thrilled to deepen our credentials...

2012-07-19 10:21:42

WHITE PLAINS, N.Y., July 19, 2012 /PRNewswire/ -- HEINEKEN USA, the nation's leading upscale beer importer, today announced Edelman as the public relations agency of record (AOR) for Corporate Communications and Dos Equis brand. Edelman's responsibilities for both Corporate and Dos Equis will include PR campaign leadership, reputation management, employee engagement counsel and day-to-day media relations activities. "We're thrilled to bring Edelman in to help us write the next chapter in...

2012-07-12 06:23:59

WHITE PLAINS, N.Y., July 12, 2012 /PRNewswire/ -- HEINEKEN USA today announced the launch of Indio, a unique Mexican dark beer. Brewed and sold in Mexico since 1893, Indio will be available throughout Chicago beginning July 12. The 12 oz. bottled dark beer, known for its malt character and light caramel aroma, will be available for adults 21 and older at key on and off-premise locations in 6-pack and 12-packs throughout the Windy City as well as in Los Angeles, San Diego, San...

2012-06-28 10:22:47

WHITE PLAINS, N.Y., June 28, 2012 /PRNewswire/ -- HEINEKEN USA today announced the promotion of Paul Smailes to the position of Digital Manager, Heineken Global. In his new role, Smailes will report to Cyril Charzat, Global Heineken Brand Director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage. Over the past three years, Smailes was Senior Brand Director responsible for the overall strategy and management of...

2012-05-15 06:27:40

NEW YORK, May 15, 2012 /PRNewswire/ -- Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team's choice in Mexico or the U.S. As the "Tecate Correspondent Team", the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand's official Facebook page,...

2012-04-25 10:22:58

NEW YORK, April 25, 2012 /PRNewswire/ -- Heineken presents film fans and festival attendees two unique events this week at the 2012 Tribeca Film Festival. Following scheduled film screenings tonight, April 25 and tomorrow, April 26, Heineken will host two Q&A events for fans to chat with the filmmakers at local New York City bars, featuring musician John Forte and producer Brian Satz from The Russian Winter, and Side by Side director Chris Kenneally and producer Justin Szlasa. Screening...

2012-04-25 02:28:52

NEW YORK, April 25, 2012 /PRNewswire/ -- Today, Dos Equis, the fastest growing premium Mexican beer in the U.S., is bringing its daring culinary Cinco de Mayo 'Feast of the Brave' taco trucks to six US cities. From Wednesday, April 25 through Saturday, May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies. "The Dos Equis consumer is always looking for experiences that are a bit more unconventional and interesting," said Paul Smailes,...

2012-04-24 02:27:02

NEW YORK, April 24, 2012 /PRNewswire/ -- Today, Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and recognize a working generation of African American filmmakers and encourage them to continue to craft stories that share their experiences and visions, will launch during this year's Tribeca Film Festival. Heineken USA will host a private...