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Latest Heineken Premium Light Stories

2011-05-24 15:25:00

NEW YORK, May 24, 2011 /PRNewswire/ -- Heineken is pleased to announce that they will be continuing their tradition of offering discoverable music experiences to their consumers, by expanding their annual summer music program. Heineken Red Star Access, which is the successor to Heineken's popular music programs of the past, Red Star Soul and Inspire, will kick off on June 9th with an exclusive Kanye West presents G.O.O.D. Music event in New York City. "We are ecstatic to be able to...

2011-05-16 07:30:00

WHITE PLAINS, N.Y., May 16, 2011 /PRNewswire/ -- Amstel Light, a leading imported light beer from Amsterdam, announces today the launch of a new advertising campaign, "The Bier Drinker's Light". The new campaign represents a shift in the brand's communication strategy, from focusing on the brand's roots in Amsterdam to the functional benefit of the beer itself, as the only light beer that delivers full "bier" taste. Featuring Amstel brewers as the image and "voice" of the campaign, the...

2011-04-28 10:40:00

NEW YORK, April 28, 2011 /PRNewswire/ -- Heineken and The Hold Steady have teamed up to offer adult fans exclusive concert footage of the band's memorable performance at the Music Hall of Williamsburg. Heineken's concert film includes behind the scenes clips of the band as well as interviews and HD performance footage of the standing room only show. Available at YouTube.com/HeinekenUSA, the footage captures The Hold Steady performing some of their biggest hits, including, "The Sweet Part...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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