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Latest Heineken USA Inc. Stories

2014-07-23 08:29:02

Comedian Fred Armisen Joins Heineken in Latest Social Experiment to Challenge People Nationwide to Get Lost in their City NEW YORK, July 23, 2014 /PRNewswire/ -- This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in their cities with Routine Interruptions. Born out of the insight that city dwellers fall into routines in their cities and fail to seek out new experiences, Heineken plans to...

2014-07-17 12:27:44

Heineken Light named Best Tasting Low Calorie Lager in World Beer Championships WHITE PLAINS, N.Y., July 17, 2014 /PRNewswire/ -- Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting Light" campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and...

2014-06-13 12:23:40

Leading International Beer Brand Partners with Local Tastemakers in New York City, Atlanta, Chicago, DC, Houston, and Philadelphia for Event Series at W Hotels NEW YORK, June 13, 2014 /PRNewswire/ -- Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program - a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 "Friends +...

2014-05-12 08:29:26

New TV Ad Unveiled Today NEW YORK, May 12, 2014 /PRNewswire/ -- Today, Heineken(®) has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, "The City," is the seventh film in "The Legends" series, featuring Men of the World who are...

2014-04-07 12:27:26

Heineken Brings Green Room Sessions, #15SecondPremiere and the 3rd Annual VOCES Celebration to this Year's Festival WHITE PLAINS, N.Y., April 7, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year's Festival. These experiences, taking place over the duration of the Festival from April 16 - April 27, 2014 in New York City, include...

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...

2014-03-31 16:24:38

One-Night-Only Show at Famed The McKittrick Hotel Encourages People to Be Actors Not Spectators NEW YORK, March 31, 2014 /PRNewswire/ -- Today Heineken debuts the brand's latest "social experiment" to encourage consumers to "cross their borders," with their digital video, "The Guest of Honor." On March 11, Heineken hosted a one-night only production at New York City's famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren't...

2014-03-19 08:25:55

DJ performances, Viewing Platforms and "FestivalFamous" Social Challenge new in 2014 to Enhance the Experience WHITE PLAINS, N.Y., March 19, 2014 /PRNewswire/ -- Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House for consumers, ages 21 and over, during the festival. The Heineken House will feature DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities,...

2014-03-03 08:28:36

Pitch a Movie in 140 Characters for a Chance to Premiere at a Private Event at Tribeca Film Festival NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second...

2014-02-18 12:27:31

Partnership with Foursquare, Digital Activations and Retail Offerings to Enhance Experience for Fans WHITE PLAINS, N.Y., Feb. 18, 2014 /PRNewswire/ -- As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its "Road to the Final" campaign. As the official sponsor of the world's most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the United States through...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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