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Latest Heineken Stories

2014-10-14 12:25:10

Beginning in 2015 Heineken Will Bring World-Class Soccer Experiences and #MLSNext to American Fans WHITE PLAINS, N.Y., Oct. 14, 2014 /PRNewswire/ -- Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken's standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase...

2014-10-01 23:00:53

Heineken and PorQueNão? Win LATAM “Best in Show”, While Sony Electrics, UM and Amazon Media Group Take the Honor for North America New York (PRWEB) October 01, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the winners of the coveted 2014 Regional Smarties for LATAM and North America. After months of deliberation by a panel of leading marketers and mobile experts, the MMA announced the winners at an...

2014-09-26 08:23:52

Dos Equis takes the Halloween season to a new level with events across the U.S., breakthrough digital experiences and chance to meet The Most Interesting Man in the World WHITE PLAINS, N.Y., Sept. 26, 2014 /PRNewswire/ -- Halloween is the time of year where masks are worn and people enter new worlds of discovery - and Dos Equis® is here to heighten those senses even further by helping fans explore their more interesting side. Today, Dos Equis launches the brand's 2014 Masquerade...

2014-08-20 12:23:11

Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends WHITE PLAINS, N.Y., Aug. 20, 2014 /PRNewswire/ -- Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship. Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches,...

2014-07-23 08:29:02

Comedian Fred Armisen Joins Heineken in Latest Social Experiment to Challenge People Nationwide to Get Lost in their City NEW YORK, July 23, 2014 /PRNewswire/ -- This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in their cities with Routine Interruptions. Born out of the insight that city dwellers fall into routines in their cities and fail to seek out new experiences, Heineken plans to...

2014-07-17 12:27:44

Heineken Light named Best Tasting Low Calorie Lager in World Beer Championships WHITE PLAINS, N.Y., July 17, 2014 /PRNewswire/ -- Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting Light" campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and...

2014-06-13 12:23:40

Leading International Beer Brand Partners with Local Tastemakers in New York City, Atlanta, Chicago, DC, Houston, and Philadelphia for Event Series at W Hotels NEW YORK, June 13, 2014 /PRNewswire/ -- Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program - a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 "Friends +...

2014-05-12 08:29:26

New TV Ad Unveiled Today NEW YORK, May 12, 2014 /PRNewswire/ -- Today, Heineken(®) has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, "The City," is the seventh film in "The Legends" series, featuring Men of the World who are...

2014-04-07 12:27:26

Heineken Brings Green Room Sessions, #15SecondPremiere and the 3rd Annual VOCES Celebration to this Year's Festival WHITE PLAINS, N.Y., April 7, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year's Festival. These experiences, taking place over the duration of the Festival from April 16 - April 27, 2014 in New York City, include...

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.