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Latest Heineken Stories

2014-07-17 12:27:44

Heineken Light named Best Tasting Low Calorie Lager in World Beer Championships WHITE PLAINS, N.Y., July 17, 2014 /PRNewswire/ -- Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting Light" campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and...

2014-06-13 12:23:40

Leading International Beer Brand Partners with Local Tastemakers in New York City, Atlanta, Chicago, DC, Houston, and Philadelphia for Event Series at W Hotels NEW YORK, June 13, 2014 /PRNewswire/ -- Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program - a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 "Friends +...

2014-05-12 08:29:26

New TV Ad Unveiled Today NEW YORK, May 12, 2014 /PRNewswire/ -- Today, Heineken(®) has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, "The City," is the seventh film in "The Legends" series, featuring Men of the World who are...

2014-04-07 12:27:26

Heineken Brings Green Room Sessions, #15SecondPremiere and the 3rd Annual VOCES Celebration to this Year's Festival WHITE PLAINS, N.Y., April 7, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year's Festival. These experiences, taking place over the duration of the Festival from April 16 - April 27, 2014 in New York City, include...

2014-04-03 12:26:24

Unique Music, Artist and Chef Collaborations to Enhance This Year's Heineken Experience WHITE PLAINS, N.Y., April 3, 2014 /PRNewswire/ -- Heineken(®), the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 - 13 and April 18 - 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will...

2014-03-03 08:28:36

Pitch a Movie in 140 Characters for a Chance to Premiere at a Private Event at Tribeca Film Festival NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken(®), the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second...

2014-02-26 23:32:55

SXM Deals prepares for St. Maarten's annual Heineken regatta with new tours to accommodate customers. Philipsburg, St. Maarten (PRWEB) February 26, 2014 Leading tour operator on island, SXM Deals, with over 50 St. Maarten excursions adds new tours just for the island's biggest yearly event, the Heineken regatta. This sailing race will take place from March 6th till March 9th, 2014. The Heineken regatta remains the biggest event in St. Maarten each year as international...

2014-02-04 12:25:16

Proven global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's upscale portfolio WHITE PLAINS, N.Y., Feb. 4, 2014 /PRNewswire/ -- HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing officer. In March, Teles will join the company's management team and will report to chief executive officer Dolf van den Brink. Teles joins HEINEKEN USA from HEINEKEN Brazil, where...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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