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Last updated on April 24, 2014 at 17:35 EDT

Latest Heineken Stories

2013-04-02 12:29:33

NEW YORK, April 2, 2013 /PRNewswire/ -- As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken® has unveiled the latest element of its "Road to the Final" campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club soccer's most prestigious event - the Final itself. Premiering around the world today, the spot is the latest element...

2013-03-08 23:04:36

L2 Measures Digital Aptitude of 50 Beer Brands New York, NY (PRWEB) March 08, 2013 Heineken earned the No. 1 ranking in L2´s inaugural Digital IQ Index®: Beer study, released today. With best-in-vertical social media engagement, strong investments in mobile, and successful digital outreach with its Skyfall partnership featuring Daniel Craig, Heineken sets the industry standard for digital excellence. This inaugural report, authored by Scott Galloway, NYU Stern Clinical Professor of...

2013-03-08 08:22:21

"Deja Vu" Television Spot Builds on the Popular "Legends" Campaign and Marks the Introduction of the Newly Designed Bottle to the U.S. NEW YORK, March 8, 2013 /PRNewswire/ -- Heineken will debut their new television commercial, "Deja Vu," on Heineken's YouTube and Facebook channels today as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television...

2013-02-26 12:25:11

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25. Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed - with...

2013-02-13 08:25:12

WHITE PLAINS, N.Y., Feb. 13, 2013 /PRNewswire/ -- Say hello to the Official Beer of the Burger(TM)! As part of Food Network South Beach Wine & Food Festival's annual celebration of the burger, the Amstel Light Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray on Friday, February 22, Amstel Light representatives today proudly announced its new designation as the Official Beer of the Burger. (Photo: http://photos.prnewswire.com/prnh/20130213/NY59353LOGO ) Known for its...

2012-12-03 16:22:58

WHITE PLAINS, N.Y., Dec. 3, 2012 /PRNewswire/-- HEINEKEN USA, the nation's leading upscale beer importer, today announced several agency-of-record appointments across its portfolio. Strongbow cider will join the HEINEKEN USA portfolio beginning January 1, 2013, and the leading cider brand globally has selected Zambezi as the advertising agency of record. For almost a decade, HEINEKEN N.V. had partnered with the Vermont Hard Cider Company to distribute Strongbow in the burgeoning...

2012-11-16 08:22:39

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Dos Equis announced last night that Nathan Dappen of Highland Park, NJ, and Neil Losin on Boulder, CO are the winners of the inaugural Dos Equis Stay Thirsty Grant, a reward of up to $25,000 given to make fans' most ambitious dreams into reality. Nathan & Neil's adventure to document the disappearing Rwenzori Mountain & Glaciers of Uganda won the grant after receiving the most votes online. The content they capture during their expedition will...

2012-11-13 08:31:09

MIAMI, Nov. 13, 2012 /PRNewswire/ -- World renowned Art Basel, the most important art show in the United States, a cultural and social highlight for the Americas, heads back to South Florida for a supreme exhibition of our world's most exquisite and prominent artists. Among the many uniquely special satellite events during Miami's Art Week is the launch of Heineken's Open Your World Mural Project, which has been carefully curated to include some of the most talented veterans in street art....

2012-10-09 07:24:21

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Dos Equis is giving five fans the opportunity to assist The Most Interesting Man at the brand's Masquerade Gala, a private event in New York City in November. The Most Interesting Man is opening up his wooden chest of interesting things, taking out his favorite mask, and looking for a few compadres to join in on the experience. Fans of The Most Interesting Man will have the opportunity to assist him at the private event, but only if they can prove they...

2012-09-14 02:23:18

AMSTERDAM, Sept. 14, 2012 /PRNewswire/ -- Heineken®, the world's leading premium beer brand, today announced a thrilling new TV and digital campaign in anticipation of the upcoming release of SKYFALL(TM), the 23(rd) James Bond adventure, in which Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy Bond's enemies and 'Crack the Case,' viewers will be taken on an epic train journey alongside stunning...