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Last updated on April 16, 2014 at 6:17 EDT

Latest Heineken Stories

2012-08-15 02:24:53

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Heineken announced today the launch of their annual summer music program, Heineken Red Star Access. The program will kick off in Chicago on August 18th with performances by hip hop musicians Nas and Pusha-T and will be hosted by comedian Affion Crockett with music provided by DJ Kiss. Following Chicago, the tour makes its way to Atlanta, D.C., New York, and Philadelphia with artists: Trey Songz, Kendrick Lamar, B.o.B, Rev Run, among many others....

2012-07-30 06:24:25

NEW YORK, July 30, 2012 /PRNewswire/ -- Heineken will premiere their new television commercial, "The Switch," today, following the success of the acclaimed commercials, "The Entrance" and "The Date," which are also a part of the brand's Legends' campaign. "The Switch" reinforces Heineken's commitment to draught beer and provides viewers with a closer look at how a perfectly crafted beer can turn a night from lifeless to legendary. "We are thrilled to deepen our credentials...

2012-07-19 10:21:42

WHITE PLAINS, N.Y., July 19, 2012 /PRNewswire/ -- HEINEKEN USA, the nation's leading upscale beer importer, today announced Edelman as the public relations agency of record (AOR) for Corporate Communications and Dos Equis brand. Edelman's responsibilities for both Corporate and Dos Equis will include PR campaign leadership, reputation management, employee engagement counsel and day-to-day media relations activities. "We're thrilled to bring Edelman in to help us write the next chapter in...

2012-06-28 10:22:47

WHITE PLAINS, N.Y., June 28, 2012 /PRNewswire/ -- HEINEKEN USA today announced the promotion of Paul Smailes to the position of Digital Manager, Heineken Global. In his new role, Smailes will report to Cyril Charzat, Global Heineken Brand Director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage. Over the past three years, Smailes was Senior Brand Director responsible for the overall strategy and management of...

2012-04-25 10:22:58

NEW YORK, April 25, 2012 /PRNewswire/ -- Heineken presents film fans and festival attendees two unique events this week at the 2012 Tribeca Film Festival. Following scheduled film screenings tonight, April 25 and tomorrow, April 26, Heineken will host two Q&A events for fans to chat with the filmmakers at local New York City bars, featuring musician John Forte and producer Brian Satz from The Russian Winter, and Side by Side director Chris Kenneally and producer Justin Szlasa. Screening...

2012-04-25 02:28:52

NEW YORK, April 25, 2012 /PRNewswire/ -- Today, Dos Equis, the fastest growing premium Mexican beer in the U.S., is bringing its daring culinary Cinco de Mayo 'Feast of the Brave' taco trucks to six US cities. From Wednesday, April 25 through Saturday, May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies. "The Dos Equis consumer is always looking for experiences that are a bit more unconventional and interesting," said Paul Smailes,...

2012-04-24 02:27:02

NEW YORK, April 24, 2012 /PRNewswire/ -- Today, Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and recognize a working generation of African American filmmakers and encourage them to continue to craft stories that share their experiences and visions, will launch during this year's Tribeca Film Festival. Heineken USA will host a private...

2012-04-18 06:23:41

MILAN, April 18, 2012 /PRNewswire/ -- Milan's internationally renowned week-long design fair last night hosted the unveiling of a crowd-sourced nightclub concept from Heineken®. A yearlong design exploration project, created through the progressive minds of 19 emerging designers from across the globe, resulted in a prototype of a futuristic nightclub. Designers from Tokyo, Sao Paulo, Milan and New York with the help 100 clubbers from more than 20 cities, who shared their social...

2012-04-12 10:21:12

NEW YORK, April 12, 2012 /PRNewswire/ -- Heineken is opening today the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival's two weekends, April 13-15 and April 20-22. (Photo: http://photos.prnewswire.com/prnh/20120412/NY86710 ) Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by simply providing their names and scanning their fingerprints. The...

2012-04-03 14:20:20

NEW YORK, April 3, 2012 /PRNewswire/ -- As an official sponsor of the UEFA Champions League, the world's most prestigious soccer club competition, Heineken® announced today the launch of Keep it Legendary, a pioneering initiative that transforms UEFA Champions League game-watching into an interactive digital experience for U.S. soccer enthusiasts. With Keep it Legendary, Heineken continues to demonstrate the brand's commitment to creating innovative digital marketing programs that speak...