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2014-03-25 12:28:39

Transculturalism(TM) A New Paradigm for Understanding Diverse Millennial Audiences NEW YORK, March 25, 2014 /PRNewswire/ -- At last week's 14(th) Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates, revealed the results of a ground-breaking segmentation of the new TV-viewing universe that places TV viewers on a continuum based on their media habits and psychographic attributes, not demographics. Horowitz Associates...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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