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2014-03-25 12:28:39

Transculturalism(TM) A New Paradigm for Understanding Diverse Millennial Audiences NEW YORK, March 25, 2014 /PRNewswire/ -- At last week's 14(th) Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates, revealed the results of a ground-breaking segmentation of the new TV-viewing universe that places TV viewers on a continuum based on their media habits and psychographic attributes, not demographics. Horowitz Associates...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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