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Latest Impression Stories

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...

2014-05-30 23:13:11

Dental clinic offering $200 off same appointment partial and complete dentures at Allred Dental. San Marcos, CA (PRWEB) May 30, 2014 Allred Dental, a dental clinic located in San Marcos, CA offers $200 off same visit dentures done by Dr. Jeffrey Allred and his team in-house. Complete and partial dentures are used to fill the space left in the oral cavity by missing teeth, replacing these. Dentures are custom made for each patient and are removable. The process of placing dentures varies...

2014-05-13 12:33:38

Launches Viewpoint(SM) to Safeguard Advertisers and Media Companies against Top Three Digital Video Concerns: Viewability, Fraud Prevention and Content Quality NEW YORK, May 13, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms-- today announced that it has received Media Rating Council (MRC) accreditation for its measurement of viewable video impressions. MRC accreditation was based on an audit that assessed Videology's compliance with MRC's Minimum...

2014-04-16 16:26:16

LONDON, April 16, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:U.S. Market for Dental Materialshttp://www.reportbuyer.com/pharma_healthcare/dental/u_s_market_dental_materials.htmlAbstract:The U.S. market for dental materials is a dynamic industry with a market value of over $1 billion as of 2013, after the inclusion of direct sales. This market will grow substantially to approach $1.5 billion by 2020. The dental material market is composed of segments...

2014-03-31 08:35:42

Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 NEW YORK, March 31, 2014 /PRNewswire/ -- The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. The MRC in collaboration with the IAB's Emerging Innovations Task Force, a...

2014-03-20 16:24:51

CPA Detective Announces New Name plus Expanded Service Offering NEW YORK, March 20, 2014 /PRNewswire/ -- Forensiq, a leading fraud detection solution for the online advertising industry, announced today the launch and rollout of its new corporate identity and website. The rebrand of the award-winning company CPA Detective as Forensiq highlights the company's expanded service offerings and commitment to fighting online advertising fraud. "When I founded CPA Detective, we were the...

2014-01-14 23:30:36

Complete Video Featured on Kerr Dental Blog Orange, CA (PRWEB) January 14, 2014 Kerr Corporation, a leading manufacturer of innovative dental products, has posted a 10-minute video and additional how-to information about dual arch impressions on its dental blog. Titled “Performing Great Restorations with Dual Arch Impressions,” the blog entry serves up a list of tips to help dentists best master the technique and houses a step-by-step demonstration by Dr. David Little as he crafts a...

2013-10-29 23:33:43

Dental Impression Material Distributor Incorporates Dental and Orthodontic Supplies into Product Catalog Brick, NJ (PRWEB) October 29, 2013 Premium Dental Supplies has recently added a complete line of dental and orthodontic supplies to its repertoire of high-end dental impression material. Included in its catalog is a range of disposables, orthodontic equipment, brackets, molar bands, bucal tubes, lingual attachments, adhesives, elastomerics, wires, headgear and various other patient...

2013-10-04 23:02:49

ExactDrive is constantly working to improve and enhance its self-serve advertising platform. Online advertising is complex, ExactDrive make it easier. Minneapolis, MN (PRWEB) October 04, 2013 ExactDrive is constantly working to improve and enhance its self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. ExactDrive is excited to roll out...

2013-08-24 23:01:56

DENTCA's New EZ-Tracer™ takes a bite out of your mid-line crisis and makes CR Capture easy, convenient, and highly accurate for all denture and general dental procedures. The EZ-Tracer™ is expected to forever change the art and science of dentistry to help make dentures accessible to everyone in just two visits with convenient and portable tracing stickers that ensure accurate CR recording. Los Angeles, CA (PRWEB) August 24, 2013 DENTCA, Inc., the global leader and pioneer of...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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