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Latest Impulse purchase Stories

2010-05-09 08:05:40

Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet.

2010-02-17 13:58:22

Those unplanned grocery purchases may not be so unplanned after all.

2008-12-08 08:11:00

Identifies Key Consumer Behaviors and Shopper Segments for Marketers to Watch NEW YORK, Dec. 8 /PRNewswire/ -- No one can truly predict the future in this volatile economy.

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2008-04-21 08:53:43

A can of Coke next to the word “awesome”; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions. However, a new paper in the June 2008 issue of the Journal of Consumer Research examines our implicit opinions – and finds that we may actually be more susceptible than we think.


Word of the Day
donative
  • A gift; a largess; a gratuity; a present; a dole.
The word 'donative' comes from a Latin word meaning 'to give'.
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