Latest Impulse purchase Stories
WHIPPANY, N.J., Dec.
Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet.
Those unplanned grocery purchases may not be so unplanned after all.
Identifies Key Consumer Behaviors and Shopper Segments for Marketers to Watch NEW YORK, Dec. 8 /PRNewswire/ -- No one can truly predict the future in this volatile economy.
A can of Coke next to the word â€œawesomeâ€; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions. However, a new paper in the June 2008 issue of the Journal of Consumer Research examines our implicit opinions â€“ and finds that we may actually be more susceptible than we think.
- A gift; a largess; a gratuity; a present; a dole.