Latest Impulse purchase Stories

2010-12-13 08:00:00

WHIPPANY, N.J., Dec. 13, 2010 /PRNewswire/ -- The impulse purchase is a critical tool for retail profits, but an unintended result of the recent mobile shopping craze is that impulse purchases are likely going to be permanently changed, as the phones allow for new kinds of impulse purchases while killing many others. The future of impulse purchases and how they'll be impacted by mobile devices was examined in a series of reports at StorefrontBacktalk®, a site that...

2010-05-09 08:05:40

Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet, according to University of Pittsburgh researchers and a coresearcher from Baylor University who have coauthored a new study. The researchers found that shoppers often expect to buy a certain number of unplanned items, and most have a fairly accurate estimate as to how much they will spend on them. The study's coauthors use the term "in-store slack" to describe the room shoppers...

2010-02-17 13:58:22

Those unplanned grocery purchases may not be so unplanned after all. According to a new study in the Journal of Consumer Research, shoppers often expect to buy a certain number of unplanned items, and most have a pretty good idea of how much they'll spend on them. Authors Karen M. Stilley, Jeffrey Inman (both University of Pittsburgh), and Kirk L. Wakefield (Baylor University) say that consumers have spending expectations for grocery shopping trips, called mental budgets, and those budgets...

2008-12-08 08:11:00

Identifies Key Consumer Behaviors and Shopper Segments for Marketers to Watch NEW YORK, Dec. 8 /PRNewswire/ -- No one can truly predict the future in this volatile economy. What really matters for marketers is consumer behavior today -- what and how people are spending, or not, in reaction to the economic crisis. "Black Friday sales were better than expected, but no one should be fooled into believing that the spike is a harbinger of good things for the rest of the holiday shopping...

2008-04-21 08:53:43

A can of Coke next to the word "awesome"; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions. However, a new paper in the June 2008 issue of the Journal of Consumer Research examines our implicit opinions "“ and finds that we may actually be more susceptible than we think.Bryan Gibson (Central Michigan University) showed...

Word of the Day
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.