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Last updated on April 17, 2014 at 16:09 EDT

Latest Infomercials Stories

2013-07-03 23:16:01

Monarch's direct response campaign tops the charts. Sherman Oaks, CA (PRWEB) July 03, 2013 Monarch, a leading direct response media buying agency, has announced that its short form direct response campaign, Ultimate Detangling Brush by Michel Mercier, topped the charts ranking #1 for the week ending June 21, 2013, as reported by the Infomercial Monitoring Service (IMS). Monarch purchased media for and managed the media strategy for this campaign. Monarch President/CEO Eitan Cohen...

2013-05-24 23:19:02

Brand Direct Response Advertising Agency, Atomic Direct receives Gold Communicator Award just as the company releases two new product campaigns Portland, Ore. (PRWEB) May 24, 2013 The International Academy of the Visual Arts has announced the winners for the 19th annual Communicator Awards; awarding Gold to brand DRTV Advertising Agency Atomic Direct for its fall 2012 Kobalt Tools Campaign. Along with announcing this award, Atomic has also announced the release of two new campaigns. Of the...

2013-05-01 23:03:55

Legendary Entrepreneur Recognized by Response Magazine for Groundbreaking Success in Direct Response Marketing Business Boca Raton, FL (PRWEB) May 01, 2013 Sy Sperling, founder of Hair Club®, an industry leader in hair restoration, has been recognized as one of the nine inaugural inductees in the Direct Response Hall of Fame, presented by Response Magazine. Created this year, the Hall of Fame is designed to recognize legendary leaders in the field of direct response marketing for...

2013-04-17 08:27:44

SANTA MONICA, Calif., April 17, 2013 /PRNewswire/ -- Three of Guthy-Renker's social media campaigns for Proactiv Solution were named finalists for the 2013 PR News Social Media Icon Awards. In the category "Twitter: Best Use of Hashtags," Proactiv was named a finalist for the #ProactivWorks campaign. #ProactivWorks was created to encourage followers to share their experience with and love for Proactiv products to be entered to have their Tweet appear in a Proactiv commercial. The campaign...

2013-04-01 08:22:36

SANTA MONICA, Calif., April 1, 2013 /PRNewswire/ -- Response Magazine and its Advisory Board announced that Bill Guthy and Greg Renker, co-founders and co-chairmen of Guthy-Renker LLC, will be inducted as part of the inaugural class into the Direct Response Hall of Fame. The induction ceremony to honor Mr. Guthy and Mr. Renker's pioneering work in the direct marketing industry will take place at the Response Expo in San Diego on April 4, 2013. Together, Mr. Guthy and Mr. Renker have helped...

2013-02-22 08:53:48

BURLINGTON, Wis., Feb 22, 2013 /PRNewswire/ -- Burlington's Frank Cannella, founder of Cannella Response Television and widely known as "The Father of the Infomercial Industry," has been named to the inaugural class of the Direct Response Hall of Fame. The Hall was created by Response magazine to honor individuals who have helped turn direct response marketing into a $300 billion annual business. Cannella and eight other members of the inaugural class will be inducted April 4 at the annual...

2012-11-17 08:20:06

IRVINE, Calif., Nov. 17, 2012 /PRNewswire/ -- CarMD.com Corporation today announced the debut of its new direct response television infomercial production featuring host Mel Arthur of As Seen on TV and magicJack(TM) notoriety. The 28.5-minute infomercial features a brand new offer for the CarMD® Vehicle Health System(TM), designed to allow even more consumers to enjoy the benefits of this popular, easy-to-use product risk-free. The new creative begins airing on regional and...

2012-10-10 19:22:31

WOODLAND HILLS, Calif., Oct. 10, 2012 /PRNewswire/ -- Direct-marketing powerhouse The Kern Organization is transforming itself in order to help their clients realize a mission-critical goal: achieving record-breaking growth in record time. (Logo: http://photos.prnewswire.com/prnh/20121010/LA90956LOGO) Best known as the agency that drives results for some of the largest B2C and B2B mailers in the country-including DIRECTV and CLEAR-Kern has shifted its focus and added new capabilities. To...

2012-09-27 02:24:43

CLEARWATER, Fla., Sept. 27, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced that it has launched its DRTV campaign for SeasonAire, its new 6-in-1 all-season appliance. The long-form infomercial is hosted by talk show host / TV pitchman Montel Williams. The SeasonAire combines an infrared heater, a true-HEPA air filter, a UV air purifier, an ionic air freshener, a humidifier and a dual-speed cooling fan. The...

2012-09-24 10:25:49

SEATTLE, Sept. 24, 2012 /PRNewswire/ -- 89-year-old Jay Kordich, known as "The Father of Juicing", is the latest recipient of the prestigious "Best Male Presenter" award from the Electronic Retailer's Association Moxie Movie Awards Competition held annually in September (11(th) -14(th)) at the Wynn Hotel and Resort in Las Vegas, Nevada. The Electronic Retailing Association (ERA) (www.retailing.org) is the direct response television and home shopping industry's trade association and...