Latest Infomercials Stories

SpongeTech(R) to Jordan Whitney's 'DRTV' Ranking NEW YORK, June 26 /PRNewswire-FirstCall/ -- SpongeTech(R) Delivery Systems, Inc. America's Cleaning Company(TM), (OTC Bulletin Board: SPNG - News) is pleased to announce that, for the week ending June 24, 2009, its Car Care products reached No. 7 on the Jordan Whitney Top 60 Direct Response Spots for the same week. The continued climb up the Jordan Whitney Report is a result of the Company's successful national marketing campaign which...

NEWTON, Mass., March 16 /PRNewswire/ -- One of the few beneficial aspects of the down economy has been its positive impact on DRTV. Many traditional advertisers have slashed their budgets, creating both a reduction in media demand and a great opportunity for DRTV advertisers to experience enormous success. On March 19th Andrew Gordon, President of Direct Impact Group, will address some of the significant media opportunities this economy presents in an ERA sponsored webinar entitled,...

SAN LUIS OBISPO, Calif., March 12 /PRNewswire-FirstCall/ --Power-Save Energy Company (OTC Bulletin Board: PWSV), an emerging leader in the renewable energy and energy savings products industry, today announces the launch of its new, 2009 Solar Direct Response TV Campaign. The 2008 DRTV Solar spot has been modified, directing viewers to a web landing page where they can participate in a sweepstakes giveaway of a Solar Electric system for their home. This new campaign will launch in April...

AUSTIN, Texas, March 2 /PRNewswire/ -- The Direct Response Academy is introducing the first course on infomercial marketing to the U.S. Hispanic consumer. Hispanic DRTV Marketing will be held on March 24 & 25 in Austin, Texas. "This new program is very timely," says Greg Sarnow, Academy CEO. "Marketers are being challenged today to introduce their brands to the Hispanic market using infomercial television advertising. But first, they need to understand the distinct differences in...

AUSTIN, Texas, Jan. 28 /PRNewswire/ -- Working effectively with an infomercial production company requires the ability to collaborate. And this collaborative effort is the foundation of a successful DRTV campaign. "In my experience, the best possible results come from a true partnership between the marketer and the infomercial production company," says Direct Response Academy CEO Greg Sarnow. "Marketers know their products better than anyone. Their input is vital during creative...

AUSTIN, Texas, Jan. 12 /PRNewswire/ -- From February 18-20 at the Marriott South Beach Hotel in Miami Beach, the Direct Response Academy will present DRTV Management Boot Camp - Special Focus: Customer Acquisition, a course on managing infomercials with continuity programs. Industry veteran Greg Sarnow will lead the course. "I've wanted to give this course for a while now, because products and services offered through this type of infomercial can do so well," says Sarnow. "The customer...

NEW YORK, Dec. 18 /PRNewswire-FirstCall/ -- SpongeTech(R) Delivery Systems, Inc. America's Cleaning Company(TM), (OTC Bulletin Board: SPNG), is pleased to announce that, for the week ending December 10, 2008, its product reached No. 19 on the Jordan Whitney Top 60 Direct Response Spots for the same week. This report ranks the top sixty direct response spots which sell traditional Direct Response Television ("DRTV") products directly or indirectly (excluding music offers) based upon...

International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") for "Fountain of Youth" products to the global consumer, is pleased to report the following: As of June 30th, 2008, ICTV has purchased over $7,000,000.00 of direct response television media for its DermaWand infomercial show, creating significant revenues for the Company and...

Red Rock Pictures Holdings, Inc. (OTCBB: RRPH), a film and entertainment marketing company, announced today that it has entered into an exclusive deal with Northern Response International Limited (www.northernresponse.com), a leader in the direct response, home shopping and retail product distribution industry. The agreement covers marketing and distribution of consumer products in all territories outside of the U.S. "We are honored to be aligned with Richard Stacey, David Baldassi and the...