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Latest Initiative Stories

2010-09-21 11:56:00

NEW YORK, Sept. 21 /PRNewswire/ -- Feeding Your Kids is proud to announce its participation in the Clinton Global Initiative Annual Meeting taking place from September 20-23 in New York City, and bringing together Initiative members from around the world to address a variety of global problems through tangible Commitments to Action. In honor of the annual meeting and Childhood Obesity Awareness Month, Feeding Your Kids is challenging families nationwide to take its 42-day program and...

2010-09-07 11:00:00

SAN JOSE, Calif., Sept. 7 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced that several of its members will jointly present the latest breakthroughs in DFEB mask technology at the Annual SPIE/BACUS Symposium 2010--a worldwide technical conference and exhibition and premier event for the photomask industry. The collaborative results demonstrate the...

2010-06-24 10:52:00

NEW YORK, June 24 /PRNewswire-FirstCall/ -- Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), today announced the set up of a majority-owned joint venture with India-based Interactive Avenues, the market's top digital marketing solutions company. In India, the joint venture will assume the name of Reprise Media. Through this transaction the new business unit will specialize in search and social marketing and also offer a full scope of digital services which...

2010-06-10 08:58:00

NEW YORK, June 10 /PRNewswire/ -- Firefly Video(TM), a new online video advertising platform designed to complement traditional television and online pre-roll advertising, today announced the results of a successful campaign it ran to promote the newly redesigned 2011 Hyundai Sonata with advertising agency Initiative. During a two week period in April, Firefly Video drove over 150,000 engagements, or active online views of a Sonata commercial designed to reach a highly-targeted online...

2010-05-18 04:00:00

LONDON, May 18 /PRNewswire/ -- A group of industry leaders throughout the electronics industry today announced the launch of the Hardware Intrinsic Security (HIS) Initiative -- an educational forum dedicated to reduce barriers and advance the adoption of HIS solutions. A new approach is needed to combat counterfeiting, which is a growing problem driving down the average selling price (ASP) of genuine products and accounting for approximately 10 percent of electronics sales today. The HIS...

2010-04-13 21:30:00

SAN JOSE, Calif., April 13 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced that several of its members will jointly present the latest breakthroughs in design-for-e-beam (DFEB) mask technology at Photomask Japan 2010--one of the world's premier symposia for advanced lithography mask technology. The joint proof points demonstrate the progress and...

2010-02-23 14:15:00

SAN JOSE, Calif., Feb. 23 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced that six additional companies spanning the entire semiconductor value chain have joined the Initiative to support the new DFEB mask roadmap for high-volume applications. The roadmap incorporates new innovations to e-beam mask making using DFEB in conjunction with e-beam mask writing...

2009-12-21 11:45:00

NEW YORK, Dec. 21 /PRNewswire/ -- Donovan Data Systems (DDS) is pleased to announce that all of Interpublic Group's Mediabrands agencies in the United Kingdom and Ireland, as well as McCann Erickson, have renewed contracts for DDS products and services. In November 2008, Mediabrands agencies in the U.S. renewed multi-year contracts with DDS. "This is yet another significant renewal," said DDS chairman and CEO Michael Donovan. "It includes systems and services such as iDesk for digital...

2009-12-09 11:00:00

REDMOND, Wash. and NEW YORK, Dec. 9 /PRNewswire-FirstCall/ -- Microsoft Corp. and Mediabrands, in conjunction with Kia Motors America and Hyundai Motor America, today released results from a groundbreaking research effort comparing advertising impact and engagement on Xbox LIVE to traditional video, including TV. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO) In the study, Microsoft and Initiative, a division of Mediabrands, measured advertising effectiveness across...

2009-11-09 11:00:00

SAN JOSE, Calif., Nov. 9 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced the availability of DFEB methodology guidelines and training sessions for physical design engineers, which will be made available to members and non-members. DFEB is a design-to-manufacturing approach to enhance the throughput of e-beam (EB) lithographic exposure. During 2009, eBeam...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.