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Latest Initiative Stories

2010-06-10 08:58:00

NEW YORK, June 10 /PRNewswire/ -- Firefly Video(TM), a new online video advertising platform designed to complement traditional television and online pre-roll advertising, today announced the results of a successful campaign it ran to promote the newly redesigned 2011 Hyundai Sonata with advertising agency Initiative. During a two week period in April, Firefly Video drove over 150,000 engagements, or active online views of a Sonata commercial designed to reach a highly-targeted online...

2010-05-18 04:00:00

LONDON, May 18 /PRNewswire/ -- A group of industry leaders throughout the electronics industry today announced the launch of the Hardware Intrinsic Security (HIS) Initiative -- an educational forum dedicated to reduce barriers and advance the adoption of HIS solutions. A new approach is needed to combat counterfeiting, which is a growing problem driving down the average selling price (ASP) of genuine products and accounting for approximately 10 percent of electronics sales today. The HIS...

2010-04-13 21:30:00

SAN JOSE, Calif., April 13 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced that several of its members will jointly present the latest breakthroughs in design-for-e-beam (DFEB) mask technology at Photomask Japan 2010--one of the world's premier symposia for advanced lithography mask technology. The joint proof points demonstrate the progress and...

2010-02-23 14:15:00

SAN JOSE, Calif., Feb. 23 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced that six additional companies spanning the entire semiconductor value chain have joined the Initiative to support the new DFEB mask roadmap for high-volume applications. The roadmap incorporates new innovations to e-beam mask making using DFEB in conjunction with e-beam mask writing...

2009-12-21 11:45:00

NEW YORK, Dec. 21 /PRNewswire/ -- Donovan Data Systems (DDS) is pleased to announce that all of Interpublic Group's Mediabrands agencies in the United Kingdom and Ireland, as well as McCann Erickson, have renewed contracts for DDS products and services. In November 2008, Mediabrands agencies in the U.S. renewed multi-year contracts with DDS. "This is yet another significant renewal," said DDS chairman and CEO Michael Donovan. "It includes systems and services such as iDesk for digital...

2009-12-09 11:00:00

REDMOND, Wash. and NEW YORK, Dec. 9 /PRNewswire-FirstCall/ -- Microsoft Corp. and Mediabrands, in conjunction with Kia Motors America and Hyundai Motor America, today released results from a groundbreaking research effort comparing advertising impact and engagement on Xbox LIVE to traditional video, including TV. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO) In the study, Microsoft and Initiative, a division of Mediabrands, measured advertising effectiveness across...

2009-11-09 11:00:00

SAN JOSE, Calif., Nov. 9 /PRNewswire/ -- The eBeam Initiative, a forum dedicated to the education and promotion of a new design-to-manufacturing approach known as design for e-beam (DFEB), today announced the availability of DFEB methodology guidelines and training sessions for physical design engineers, which will be made available to members and non-members. DFEB is a design-to-manufacturing approach to enhance the throughput of e-beam (EB) lithographic exposure. During 2009, eBeam...

2009-10-21 10:00:00

NEW YORK, Oct. 21 /PRNewswire/ -- The Thai Children's Trust has teamed up with digital media marketing company Initiative and Adconion Media Group, the world's largest independent online audience network, to create its very first online video campaign. The campaign, which launched in early October, is aimed at 30-plus women and encourages them to help the Thai Children's Trust (TCT) raise funds for Karen refugees in Thailand, amongst the neediest children in south-east Asia. The...

2009-09-22 15:48:00

NEW YORK, Sept. 22 /PRNewswire/ -- Sustainable, resource-efficient businesses are transforming important segments of the world's economy and reshaping the competitive landscape with high growth rates and ample room to gain further share. For more than a decade, Pegasus has been identifying, sourcing and cultivating promising companies with more sustainable, resource-efficient solutions operating at a profit in the real world. At the Clinton Global Initiative this week, Craig Cogut,...

2009-06-23 00:00:00

Technology Driven Approach Reinvents Media Process NEW YORK, June 23 /PRNewswire/ -- Mediabrands today announces the first holistic advertising platform, the Media Operations Management System (M.O.M.S), a comprehensive technology framework and roadmap, designed in collaboration with Microsoft Advertising, to empower Mediabrands' agencies and clients with high-value media strategy and creativity. Intended to re-invent the way media is planned, purchased, measured, reported and optimized,...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
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