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Latest Initiative Stories

2009-02-13 03:00:00

LONDON, February 13 /PRNewswire/ -- Celltick, the pioneer of mobile idle screen marketing solutions, is pleased to announce its appointment by media agency Initiative to promote Coca Cola's ad campaigns in Thailand and to drive young adults in the 15-24 year old age bracket to its promotional activities. Celltick's LiveScreen Media platform was put to the test in a recent Coca Cola exclusive music festival - "Coke Zaah". The campaign targeted the desirable but hard-to-reach young...

2008-10-30 06:00:40

By Wendy Koch Renewable energy is one of the top issues facing voters Tuesday, along with ballot proposals that would ban abortion, legalize marijuana, protect farm animals, end affirmative action and use gambling to fund education. Three states -- California, Colorado and Missouri -- have measures on their ballots that deal with alternative energy sources, including wind and solar power. "This is a fairly new issue to the ballot," says Jennie Drage Bowser, who has been tracking ballot...

2008-10-14 09:00:45

INDIANAPOLIS, Oct. 14 /PRNewswire/ -- United Way of Central Indiana's (UWCI) progress toward its $40 million goal received a boost today with the announcement of the annual campaign's largest individual pledge so far from WellPoint, Inc., president and CEO Angela F. Braly and her husband, Doug. The Bralys will give $100,000 a year for three years as part of United Way's plan to increase membership in its two fastest-growing giving groups: The Tocqueville Society, whose members commit to...

2008-08-19 09:00:29

By Leigh Dethman and Bob Bernick Jr. Deseret News Get ready for GOP legislative leaders to take on the state's referendum law -- and a big fight with Democrats who vow to protect the current system. In November 2007, Utahns soundly rejected the GOP Legislature's private school voucher law in a voter referendum, 61-39 percent. It was a real rejection of conservative GOP lawmakers' stand (no Democrat voted for vouchers). Some GOP House and Senate incumbents who voted for vouchers...

2008-07-03 12:00:55

By Leah Beth Ward, Yakima Herald-Republic, Wash. Jul. 3--The fiery campaign over the aid-in-dying initiative began in earnest Wednesday as supporters said they turned in about 310,000 signatures -- likely enough to get the measure on the November ballot. While the Washington Secretary of State is still counting and verifying signatures submitted by proponents of Initiative 1000, the campaign has about 85,000 signatures over the required minimum of 225,000. "That's a healthy cushion of...

2006-05-23 09:43:10

By Alan Elsner TUCSON, Arizona (Reuters) - Democrats in Arizona and across the nation believe they have a secret weapon in November mid-term elections: putting minimum wage increases on state ballots to boost turnout among supporters. In doing so, Democrats are taking a page from their opponents' play book. Republicans have used ballot propositions for years as a way to galvanize their political base, most notably in 2004 with referendums to ban same sex marriage. "The idea is to...

2005-12-29 10:24:02

By Jeffrey Goldfarb LONDON (Reuters) - The Super Bowl, championship European soccer and Formula One's Canadian Grand Prix each drew more than 50 million viewers in 2005, proving that top sports programs are among the few remaining in a fragmenting TV landscape to deliver large global audiences for advertisers. Ninety-three million people tuned in to watch Super Bowl XXXIX between the New England Patriots and the Philadelphia Eagles, but 98 percent of them were from North America,...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'karpos', fruit.
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