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Last updated on April 21, 2014 at 9:29 EDT

Latest Innova Market Insights Stories

2013-05-02 08:36:29

GENEVA, Switzerland, May 2, 2013 /PRNewswire/ -- Innova Market Insights [http://www.vitafoods.eu.com/page.cfm/Link=65/t=m/goSection=5_40 ] has identified the top five health claims for functional foods and drinks marketed to older consumers. Health optimization has become an increasing focus for an aging population, driven by rising consumer understanding of the role of a healthy diet in extending the active years. This is being reflected in promotion of the idea of healthy...