Latest Insight Stories

From the phrase "shining a light on" a topic to the cartoon depiction of a lightbulb signifying the formulation of a "bright" idea, light and enlightenment have been linked for decades.Now researchers have discovered evidence that suggests that illuminated bulbs might actually help encourage the thought process.According to the research, which was completed by Tufts University social psychologist Michael Slepian and colleagues, the object was to study whether cognitive...

NEW YORK, April 29 /PRNewswire/ -- VMS, the worldwide leader in integrated media intelligence solutions, today announced the latest module of its next generation InSight platform - the market-leading, web-based media monitoring and management solution. This launch will change forever how VMS clients look at their news coverage. This latest release of InSight will let them quickly and easily manage, analyze, and understand data from all media types -- in near real time -- offering them...

WHITE PLAINS, N.Y., April 28 /PRNewswire/ -- BA-Insight, the global leader in Microsoft-based Information Access technology, announced today that the company has appointed Jim Justice Director of Federal Sales. In his new role, Justice will spearhead BA-Insight's push into the Federal government, leveraging his deep knowledge of the unique needs of the intelligence community, defense agencies, and other key public sector organizations. Justice brings BA-Insight 20 years of Army...

DENVER, April 27 /PRNewswire/ -- InsightSoftware.com, the leading provider of business process optimization software, announced the availability of Insight's MRP module for JD Edwards. The MRP module brings added visibility to JD Edwards' forecast and planning data. "With better insight to information, customers can achieve more accurate forecasts and optimal planning of material and resources," said Glenn Wirick, Director of Consulting Services at InsightSoftware.com. "Not only do...

WHITE PLAINS, N.Y., April 16 /PRNewswire/ -- BA-Insight, the global leader in Microsoft-based information access technology, today announced strong customer acquisition and growth, despite global economic slowdown. The total number of active users using BA-Insight's information access technology grew to over two million. BA-Insight's flagship product Longitude optimizes Microsoft's SharePoint Search, and FAST Search for SharePoint search platforms. Users can find, analyze, and act on...

PITTSBURGH, April 14 /PRNewswire/ -- First Insight, a company that adds science to the customer voice, has released the newest version of its Virtual Customer Viewpoint (VCV) Solution, which will redefine how retail industry leaders make key decisions related to product design, buying, assortment planning, pricing and marketing. The Virtual Customer Viewpoint Solution uses information gathered through online communities (email, intranet /extranet websites, social media, etc) and applies...

NEW YORK, April 8 /PRNewswire/ -- When the 50-year-old NYC drug store chain Duane Reade decided to rethink their brand and customer experience they hired Joe Jackman. This career retail strategist and expert in guiding retail brand transformations became responsible for leading their overall strategy and spruce up their image. Beginning in late 2009, the brand started bringing to life the company's new brand mantra of "New York Living Made Easy" with a complete overhaul. Jackman will share...

NEW ORLEANS, March 16 /PRNewswire/ -- As dealerships continue to shut down nationwide, automotive marketing has just been dealt a new lease on life. Dukky, a direct response company that utilizes proprietary social media sharing technology to increase marketers' response rates, has revealed an automotive product designed specifically to enhance performance and the consumer experience, as well as deliver real-time, individual consumer insight. Simply put, Dukky helps drive traffic to...

NEW YORK, March 11 /PRNewswire/ -- SheSpeaks today announced the launch of 'Brand Advisory Communities,' a new way to build market research communities that allows marketers to directly engage with target consumers on a long-term basis, in order to build deep consumer insight. SheSpeaks will connect participating brands with targeted communities of 2,000 or more consumers for 12+-month-long programs that not only provide rich qualitative insights, but also quantitative surveying...

BOSTON, Feb. 26 /PRNewswire/ -- Today, Insight Direct, a leading provider of business management software for small and mid-size field service companies, announced the appointment of William Agush to the new position of Vice President, Marketing. The appointment signals Insight Direct's increased focus on marketing to drive the company's sales, growth and brand in the largely untapped market of 425,000(i) mid-size service firms in the United States. Agush reports to Insight Direct Chief...