Latest Insight Stories
SAN FRANCISCO, July 17, 2012 /PRNewswire/ -- Solariat today announced that its Intention Analytics package is now available as part of the new Salesforce Radian6 Insights ecosystem. Solariat's Intention Analytics package brings a rich view of customer intentions in social posts to Salesforce Radian6 Insights, helping social enterprises uncover actionable business intelligence about social conversations, all within one unified platform. Solariat's intention data pinpoints...
SAO PAULO, July 17 2012 /PRNewswire/ -- Bionexo, the biggest electronic business community for the health care industry in Latin America and Europe, integrating hundreds of hospitals and the whole production chain through its web platform, has announced a growth capital investment from Insight Venture Partners. Insight Venture Partners is a leading global private equity firm based in New York that invests exclusively in the software, e-commerce, Internet and data-services...
NEW YORK, July 17, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the launch of LP Insights -- a powerful text analytics solution that transforms "voice of customer" data and content into actionable insights. To view the multimedia assets associated with this release, please click...
To deliver deeper insight into the emotional impact of TV advertising in emerging markets, including Latin America and Asia Pacific regions, Millward Brown combines their Link™ ad copy evaluation and optimization solution with Affectiva's Affdex™ facial coding technology. New York, NY (PRWEB) July 11, 2012 Millward Brown and Affectiva are pleased to announce that an extension of Millward Brown’s Link™ ad copy evaluation and optimization solution is now available with facial...
FARMINGTON HILLS, Mich., July 11, 2012 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced Business Insights: Essentials, a new resource for research on business, companies and industries built on the same intuitive platform as the recently-announced Business Insights: Global. Business Insights: Essentials will replace Gale's long-standing Business and Company Resource...
LOS ANGELES, July 9, 2012 /PRNewswire/ -- In a recent study on display advertising by Bizrate Insights, 85% of online consumers had a positive or neutral attitude toward display retargeting ads - a big win for the ecommerce and display retargeting industries. 25% of online consumers reported liking retargeted display advertising, selecting that they "like it because the ad reminds [them] of what [they] were looking at previously" according to this latest research from Bizrate...
STERLING, Va., June 29, 2012 /PRNewswire/ -- Today Customer Relationship Metrics, L.C. announced the findings from a review of 7 businesses that failed the customer insights to action test. The companies stealing market share are (slightly) better at converting business intelligence information into tangible results. Companies are learning there is an orchestration of data science, business acumen, story-telling, and art required to unlock business intelligence potential. In our...
Come explore the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding. Cincinnati, OH (PRWEB) June 21, 2012 Market Research in the Mobile World US Conference will bring together practitioners and thought leaders to discuss the future of the insight function and of the market research industry. The location in Cincinnati and leading client-side and supplier organizations in the area have created an event...
NEW YORK, June 13, 2012 /PRNewswire/ -- Buyology Inc.'s new study measuring the deeper, non-conscious, attachments consumers have with brands reveals another dimension of the deep rift between Democrats and Republicans. Surprisingly, members of both parties actually agree on their favorite beverage - Coke - and their favorite internet brand - Google. Not surprisingly, they disagree on the majority of the 200 brands included in the study of more than 4,000 Americans....
LONDON, June 8, 2012 /PRNewswire/ -- As the economy continues to put marketers under greater pressure to achieve better results while operating within tighter budgets, global provider of market insight [http://www.cint.com/access/fast-market-insight-from-the-right-people-through-cint-access ] tools, Cint, advises brands to consider an often-overlooked method of consumer engagement that can dramatically enhance brand value. While there are countless ways to engage with...
