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Latest Insight Stories

2012-07-18 23:00:39

A leading provider of smart solutions for gaining market insight, Cint, has launched its website in French at http://www.cint.com/fr.

2012-07-11 23:03:14

To deliver deeper insight into the emotional impact of TV advertising in emerging markets, including Latin America and Asia Pacific regions, Millward Brown combines their Link™ ad copy evaluation


Word of the Day
pawl
  • A pivoted catch designed to fall into a notch on a ratchet wheel so as to allow movement in only one direction (e.g. on a windlass or in a clock mechanism), or alternatively to move the wheel in one direction.
The word 'pawl' probably comes from a Latin word meaning 'stake'.
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