Latest Interactive Advertising Bureau Stories
MCLEAN, Va., April 23, 2013 /PRNewswire/ -- No AHAA Conference would be complete without breaking research, award-winning case studies and in-depth breakout sessions designed to keep marketers at the top of their game. That's why AHAA, in partnership with FIAP (Festival Iberoamericano de Publicidad) and Circulo Creativo, is excited to announce it has added Walmart to its illustrious list of CMO Chats and former U.S. Treasurer Rosario Marin to its keynote speakers. To complement the...
Michael Harper for redOrbit.com – Your Universe Online When the new version of Mozilla’s popular web browser Firefox is released this June, it could ship with one particularly controversial new feature. Much like Apple’s take on tracking cookies in Safari, the new version of Firefox may only allow tracking cookies on sites which the user visits frequently. Otherwise, advertisers will not be able to track users who rarely stop by a certain site. This decision has made the ad...
Provides Standardized Framework for Measuring In-App Ads NEW YORK, March 6, 2013 /PRNewswire/ -- A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC), today issued "Mobile Application Advertising Measurement Guidelines" for pubic comment. These guidelines address in-app advertising, a burgeoning and critical platform of...
Company Offers Platform to Enhance Display Ads with Rich Media Interactivity NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Spongecell, a creative technology company that transforms standard online ads into dynamic, interactive experiences, announced today it was selected as a winner of the IAB Digital Video Rising Stars competition. As a winning company, Spongecell will participate in the IAB Digital Video Rising Stars Full Screen Working Group and the IAB Digital Video Rising Stars Ad...
Innovid will work with Yahoo! to create final specifications for their winning Extender co-submission, and will join selected winners for other format working groups NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Today, Innovid, the technology platform delivering immersive video advertising anywhere, announced that it was selected as a winner of the Interactive Advertising Bureau (IAB) Digital Video Rising Stars Competition. Chosen from over 70 submissions by networks, publishers, and...
NEW YORK, Feb. 21, 2013 /PRNewswire/ -- The 614 Group, a global digital management consultancy, announced today that three prominent interactive industry leaders - David J. Moore, Chairman and CEO, 24/7 Media, Marc Goldberg, Senior Vice President, Business Development, About. Inc., and David Jacobs, Senior Vice President, Publisher Services, AOL Networks - have joined its Board of Advisors. This news comes on the heels of The 614 Group's recently announced expansion into Europe,...
NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the release of SDK enhancements in compliance with the Interactive Advertising Bureau's MRAID 2.0, also known as 'Mobile Rich-Media Ad Interface Definitions.' Mocean Mobile contributed to the IAB's MRAID working group, and making these SDK enhancements signals Mocean Mobile's commitment to propelling the mobile ecosystem...
NEW YORK, Jan. 25, 2013 /PRNewswire/ -- With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released "Mobile Phone Creative Guidelines" for public comment, simplifying the development of ad units across the industry. (Logo:...
TORONTO, Dec. 6, 2012 /PRNewswire/ -- Adconion Direct, a global multi-channel digital advertising solutions platform, today released a case study summarizing the results of a recent campaign with Canadian national telecommunications company TELUS, to promote the launch of the Samsung Galaxy S III(TM) smartphone. The case study was also acknowledged by IAB Canada as a noteworthy example of the benefits of incorporating cross channel audience data into strategic planning....
SANTA MONICA, Calif., Oct. 9, 2012 /PRNewswire/ -- Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. Adconion Media Group was specially selected by the...
