Quantcast

Latest Interactive Advertising Bureau Stories

2014-10-13 08:25:30

Nielsen to deliver IAB Australia's new digital measurement blueprint NEW YORK, Oct. 13, 2014 /PRNewswire/ -- Nielsen has been chosen by the Interactive Advertising Bureau (IAB Australia) as the preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia. Nielsen is currently the preferred supplier and this selection extends this existing relationship to 2018. Monique Perry, Head of Nielsen's Media...

2014-10-02 08:26:49

NEW YORK, Oct. 2, 2014 /PRNewswire/ -- U.S. Eastern Time: 15:45-16:45, Oct. 1, 2014 Place: IAB Advertising Laboratory, New York In New York's IAB Laboratory, a handsome young man is giving a powerful speech entitled "Mobile & Video Advertising Practice in China," delivering his words with confidence in fluent English. Wu Minghui, the founder and chief technology officer of Miaozhen Systems, born in the 1980s, spoke in a global context on behalf of the overall big-data field in...

2014-09-29 23:07:17

Jivox IQ Data-Driven Ad Platform to Deliver Rich Media Display Ads Within Atlas Ecosystem San Mateo, Calif., (PRWEB) September 29, 2014 Jivox, provider of the leading ad platform for data-driven dynamic advertising, today announced it has partnered with Atlas, a Facebook Company, to enable personalized, rich media ads to be served, tracked and measured within Atlas. Jivox’s flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace...

2014-09-25 23:05:58

Industry first benchmark shows significant preference for rich, engaging ad formats San Mateo, Calif., (PRWEB) September 25, 2014 Jivox, provider of the leading ad platform for data-driven dynamic advertising, today released its 2014 Benchmark Report: IAB Rising Stars Ad Units, which analyzed more than 2.7 billion impressions to determine the performance of emerging ad formats. By comparing key user engagement metrics produced by interactive IAB Rising Stars ads units to their...

2014-09-02 08:25:50

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, and the Internet Advertising Bureau UK (IAB), today announced that Tapad Europe President, Ben Regensburger, has joined the IAB UK Mobile Board. http://photos.prnewswire.com/prnvar/20140901/141771 Regensburger recently opened the doors to Tapad's London and Frankfurt offices. Tapad was the first-to-market cross-screen marketing solution in the U.S., where it currently serves more...

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...

2014-05-22 08:27:36

Company Appoints Industry Veteran to Drive Continued Business Growth in the United States NEW YORK, May 22, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced that Sheila Buckley has been hired as Head of Sales. Ms. Buckley brings more than 20 years of experience in digital and linear advertising sales and marketing to Criteo where she will be responsible for driving continued business...

2014-05-14 16:25:36

Company Certified As Providing Safe Environment for Brands BURLINGTON, Mass., May 14, 2014 /PRNewswire/ -- Burst Media, (www.BurstMedia.com), a premium provider of integrated advertising programs for leading US brands, today announced that it has been recertified by the Interactive Advertising Bureau (IAB) Quality Assurance Guidelines program (QAG 2.0) for the fourth consecutive year. The IAB QAG 2.0 program is the only industry-endorsed certification program that exists for leading...

2014-04-29 23:19:31

The Interactive Advertising Bureau (IAB) has released an “In-Image Advertising Primer” which provides a comprehensive study on a specific technology being used in marketing campaigns. In-image ads has resulted in a boost in brand recognition, click-through, and visitor engagement, as evidenced by case studies of major brands. New Westminster, B.C. (PRWEB) April 29, 2014 The IAB recently announced the release of its “In-Image Advertising Primer” discussing this ad type as used in...

2014-04-10 08:27:01

Partnership with Moat delivers free, independent, MRC-accredited viewability measurement and reporting to all BrightRoll clients SAN FRANCISCO, April 10, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is...


Word of the Day
conjunto
  • A style of popular dance music originating along the border between Texas and Mexico, characterized by the use of accordion, drums, and 12-string bass guitar and traditionally based on polka, waltz, and bolero rhythms.
The word 'conjunto' comes through Spanish, from Latin coniūnctus, past participle of coniungere, to join together; see conjoin