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Latest Interactive Advertising Bureau Stories

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...

2014-05-22 08:27:36

Company Appoints Industry Veteran to Drive Continued Business Growth in the United States NEW YORK, May 22, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced that Sheila Buckley has been hired as Head of Sales. Ms. Buckley brings more than 20 years of experience in digital and linear advertising sales and marketing to Criteo where she will be responsible for driving continued business...

2014-05-14 16:25:36

Company Certified As Providing Safe Environment for Brands BURLINGTON, Mass., May 14, 2014 /PRNewswire/ -- Burst Media, (www.BurstMedia.com), a premium provider of integrated advertising programs for leading US brands, today announced that it has been recertified by the Interactive Advertising Bureau (IAB) Quality Assurance Guidelines program (QAG 2.0) for the fourth consecutive year. The IAB QAG 2.0 program is the only industry-endorsed certification program that exists for leading...

2014-04-29 23:19:31

The Interactive Advertising Bureau (IAB) has released an “In-Image Advertising Primer” which provides a comprehensive study on a specific technology being used in marketing campaigns. In-image ads has resulted in a boost in brand recognition, click-through, and visitor engagement, as evidenced by case studies of major brands. New Westminster, B.C. (PRWEB) April 29, 2014 The IAB recently announced the release of its “In-Image Advertising Primer” discussing this ad type as used in...

2014-04-10 08:27:01

Partnership with Moat delivers free, independent, MRC-accredited viewability measurement and reporting to all BrightRoll clients SAN FRANCISCO, April 10, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is...

2014-03-05 08:27:04

Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company AUSTIN, March 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, announced today that six new executives have joined the company's board of advisors. With a wealth of knowledge in advertising technology, digital marketing...

2014-02-18 20:22:51

SHANGHAI, Feb. 18, 2014 /PRNewswire/ -- AdChina, the largest multi-screen integrated digital advertising platform in China, recently announced that its Mobile DSP (MDSP), featuring more powerful versatility and support for more creative applications, has officially received MRAID 2.0 certification. Up to now, advertisers from the automotive, cosmetics, and other industry sectors have begun testing various interactive ads. According to CrispMedia, an internationally-known mobile rich...

Firefox Browser To Feature Ads In Directory Tiles
2014-02-12 11:20:49

Peter Suciu for redOrbit.com - Your Universe Online The non-profit Mozilla Foundation has long promoted openness, innovation and participation on the Internet and it has also worked in the past to block advertising. Last year it announced they selectively blocked un-trusted ad cookies. This move to block advertisers was seen as having an obvious target – namely the advertisers. [ CORRECTION ] According to Justin O'Kelly of Mozilla's PR Team, "In fact the patch to block third party...

2014-02-09 23:00:49

IAB recognizes Diaz Nesamoney for his contributions to the growth and development of the interactive advertising industry. (PRWEB) February 09, 2014 Jivox today announced that Diaz Nesamoney, founder and CEO of the leading multi-screen interactive advertising technology company, was recognized by the IAB with a Service Excellence Award. The awards honor individuals who have demonstrated strong leadership and provided significant contributions to IAB initiatives over the last year....

2013-12-12 23:01:39

AdNation News interviews Peter Minnium, Head of Brand Initiatives at IAB on Native Advertising and the IAB's newly published Native Advertising Playbook. New York, NY (PRWEB) December 12, 2013 In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the "IAB Native Advertising Playbook," a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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