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Last updated on April 16, 2014 at 17:34 EDT

Latest Interactive Advertising Bureau Stories

2014-04-10 08:27:01

Partnership with Moat delivers free, independent, MRC-accredited viewability measurement and reporting to all BrightRoll clients SAN FRANCISCO, April 10, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is...

2014-03-05 08:27:04

Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company AUSTIN, March 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, announced today that six new executives have joined the company's board of advisors. With a wealth of knowledge in advertising technology, digital marketing...

2014-02-18 20:22:51

SHANGHAI, Feb. 18, 2014 /PRNewswire/ -- AdChina, the largest multi-screen integrated digital advertising platform in China, recently announced that its Mobile DSP (MDSP), featuring more powerful versatility and support for more creative applications, has officially received MRAID 2.0 certification. Up to now, advertisers from the automotive, cosmetics, and other industry sectors have begun testing various interactive ads. According to CrispMedia, an internationally-known mobile rich...

Firefox Browser To Feature Ads In Directory Tiles
2014-02-12 11:20:49

Peter Suciu for redOrbit.com - Your Universe Online The non-profit Mozilla Foundation has long promoted openness, innovation and participation on the Internet and it has also worked in the past to block advertising. Last year it announced they selectively blocked un-trusted ad cookies. This move to block advertisers was seen as having an obvious target – namely the advertisers. [ CORRECTION ] According to Justin O'Kelly of Mozilla's PR Team, "In fact the patch to block third party...

2014-02-09 23:00:49

IAB recognizes Diaz Nesamoney for his contributions to the growth and development of the interactive advertising industry. (PRWEB) February 09, 2014 Jivox today announced that Diaz Nesamoney, founder and CEO of the leading multi-screen interactive advertising technology company, was recognized by the IAB with a Service Excellence Award. The awards honor individuals who have demonstrated strong leadership and provided significant contributions to IAB initiatives over the last year....

2013-12-12 23:01:39

AdNation News interviews Peter Minnium, Head of Brand Initiatives at IAB on Native Advertising and the IAB's newly published Native Advertising Playbook. New York, NY (PRWEB) December 12, 2013 In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the "IAB Native Advertising Playbook," a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News...

2013-10-17 23:00:40

Internet advertising company announces it has joined group leading charge in educating agency buyers about the benefits of online advertising. Long Island, NY (PRWEB) October 17, 2013 SEARCHEN NETWORKS®, an Internet advertising company, has announced it has joined the Interactive Advertising Bureau, an advertising organization that develops and drives industry standards, conducts research, and provides legal support for the online advertising industry. “Our membership at the IAB...

2013-10-14 23:00:19

Company announces it has joined group leading charge in educating agency buyers about the benefits of online advertising, encouraging them to allocate more of their budgets to the medium. (New York, NY) (PRWEB) October 14, 2013 SEARCHEN NETWORKS®, an Internet advertising and search engine marketing company, has announced it has joined the Interactive Advertising Bureau (IAB), an advertising organization that develops and drives industry standards, conducts research, and provides...

2013-10-11 23:04:53

Internet Advertising surpasses $20 billion in 1st half of 2013; report measures top advertising vertical, released and completed by the Interactive Advertising Bureau. (Long Island, NY) (PRWEB) October 11, 2013 Searchen Networks, Inc., an Internet advertising and search engine marketing company, has announced a report released on Wednesday, October 9, 2013, measuring the top advertising verticals completed by the Interactive Advertising Bureau (IAB). Report highlights include: Mobile...

2013-08-21 23:17:32

Article Discusses Recent Increase in Online Video Advertising Spending New York, NY (PRWEB) August 21, 2013 During the recent Digital Content NewFronts conference in New York City, Interactive Advertising Bureau conducted a survey of attendees. The results revealed that one third of attendees on the buying side said the online advertising industry marketplace had influenced them in favor of buying digital video ads and 70 percent on the advertising side believe that a significant budget...