Latest interactive advertising Stories
R/GA Named Interactive Agency of the Year NEW YORK, May 10, 2013 /PRNewswire/ -- The One Club (www.oneclub.org) announced today the winners of the 16(th) Annual One Show Interactive Awards, the most prestigious worldwide competition celebrating the year's best in interactive advertising and digital media. There were 359 winners from 25 countries who emerged from a competitive pool of over 4,500 submissions. To view the multimedia assets associated with this release, please click...
New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet WASHINGTON, April 18, 2013 /PRNewswire-USNewswire/ -- Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online...
Innovid will host a half-day event at the Mondrian Los Angeles to analyze the effectiveness of interactive video ads in entertainment campaigns from 2012 LOS ANGELES, April 8, 2013 /PRNewswire/ -- What: The entertainment industry often leverages interactive video ads to promote movies and TV shows, and increase audience engagement. However, performance metrics that tell us which capabilities within ads get people to engage - or even directly translate to sales - has been lacking....
Company Offers Platform to Enhance Display Ads with Rich Media Interactivity NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Spongecell, a creative technology company that transforms standard online ads into dynamic, interactive experiences, announced today it was selected as a winner of the IAB Digital Video Rising Stars competition. As a winning company, Spongecell will participate in the IAB Digital Video Rising Stars Full Screen Working Group and the IAB Digital Video Rising Stars Ad...
Innovid will work with Yahoo! to create final specifications for their winning Extender co-submission, and will join selected winners for other format working groups NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Today, Innovid, the technology platform delivering immersive video advertising anywhere, announced that it was selected as a winner of the Interactive Advertising Bureau (IAB) Digital Video Rising Stars Competition. Chosen from over 70 submissions by networks, publishers, and...
Conference features exciting new partnership with FIAP MCLEAN, Va., Jan. 22, 2013 /PRNewswire-USNewswire/ -- From April 29(th) to May 1(st), AHAA: The Voice of Hispanic Marketing, in partnership with FIAP (Festival Iberoamericano de la Publicidad, or Ibero-American Advertising Festival) will bring together the best of Hispanic and Latin American marketing and creativity as part of the "Thinking Under the Influence" conference taking place at the Eden Roc Renaissance Hotel in Miami....
Leading Internet associations criticize California AG for lack of buy-in and process on critical policy issue WASHINGTON, Jan. 10, 2013 /PRNewswire-USNewswire/ -- A coalition of the nation's leading Internet advertising, marketing, and media associations today criticized California Attorney General Kamala Harris for publishing mobile privacy guidelines developed without the engagement or consultation of the vast majority of companies and consumers likely to be affected by them. In...
LAS VEGAS, Dec. 7, 2012 /PRNewswire/ -- The Las Vegas Interactive Marketing Association (LVIMA) announced the winners of its Seventh Annual Digital Media Awards during the year end ceremony banquet and silent auction event benefitting the Through The Eyes of a Child Foundation. The event last Wednesday drew more than 100 attendees and was held at the Silverton Hotel and Casino. The digital media competition was open to all Las Vegas digital media designers, advertising...
DALLAS, Nov. 8, 2012 /PRNewswire/ -- The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the U.S. and Western Europe. (Logo:...
NEW YORK, Oct. 5, 2012 /PRNewswire/ -- Whybin\TBWA's Digital Arts took home three gold and one silver award at the Interactive Advertising Bureau's (IAB) eighth annual international MIXX Awards. Digital Arts Network won two gold awards for NRMA Car Creation in Cross Media Integration and Direct Media Integration, and a gold in the Public Service\Not for Profit category for Pedigree Adoption Drive. A silver award was also won in the Digital Out of Home category for the NRMA Bus Shelter...
