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Latest interactive advertising Stories

2014-09-29 23:07:17

Jivox IQ Data-Driven Ad Platform to Deliver Rich Media Display Ads Within Atlas Ecosystem San Mateo, Calif., (PRWEB) September 29, 2014 Jivox, provider of the leading ad platform for data-driven dynamic advertising, today announced it has partnered with Atlas, a Facebook Company, to enable personalized, rich media ads to be served, tracked and measured within Atlas. Jivox’s flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace...

2014-09-25 23:05:58

Industry first benchmark shows significant preference for rich, engaging ad formats San Mateo, Calif., (PRWEB) September 25, 2014 Jivox, provider of the leading ad platform for data-driven dynamic advertising, today released its 2014 Benchmark Report: IAB Rising Stars Ad Units, which analyzed more than 2.7 billion impressions to determine the performance of emerging ad formats. By comparing key user engagement metrics produced by interactive IAB Rising Stars ads units to their...

2014-07-23 08:28:08

Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing DULLES, Va., July 23, 2014 /PRNewswire/ -- FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their system and method of substituting parameter sets in self-contained mini-applications. This technology allows cable operators or any distributor of interactive television commercials to...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-01 12:26:33

Unique Digital Ad Platform Targets Voters On Computers, Smart Phones, Tablets and Addressable Televisions FORT WASHINGTON, Pa., July 1, 2014 /PRNewswire/ -- The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. Audience Partners is the first company in the ad tech industry to use a voter file to...

2014-06-26 12:31:35

Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting SAN FRANCISCO, June 26, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall. http://photos.prnewswire.com/prnvar/20130418/DC97037LOGO The preview of both the DAA mobile choice app and...

2014-06-04 12:27:30

Largest Independent Ad Tech Company Sets Industry Standard with Addition of Viewability as a Core Platform Capability NEW YORK, June 4, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions. "AppNexus has always stood behind the idea that better...

2014-05-23 23:08:25

Early Campaigns Show High Rates of Consumer Opt-in and Interaction New York, NY (PRWEB) May 23, 2014 Ensequence, the leading innovator for advanced media products and services, today announced the launch of PROMOTIONS+™, a new national advertising product that makes cable networks’ own promotional spots interactive. The product has launched with cable network partner WE tv, an AMC Network showcasing the modern woman, on select Samsung Smart TVs. PROMOTIONS+ offers a simple way for...

2014-05-20 23:05:42

New Ad Formats Transform the Native Experience with Higher Engagement and ROI Redwood City, CA (PRWEB) May 20, 2014 Jivox, provider of the leading data-driven ad platform for developing and serving personalized advertising, today announced six new native ad formats that incorporate rich media features for a non-intrusive, highly interactive ad experience for consumers. Powered by Jivox IQ, the company’s award-winning rich media ad platform, the Jivox Native Ad units are first to bring...

2014-05-05 08:26:06

Content advertising solution selected based on uniqueness and importance to the field of digital content AUSTIN, Texas, May 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been named to EContent magazine's 2014 Trendsetting Products List. The list of 75 products and platforms was compiled by EContent's editorial staff, and selections were...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'