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Latest interactive advertising Stories

2014-07-23 08:28:08

Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing DULLES, Va., July 23, 2014 /PRNewswire/ -- FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their system and method of substituting parameter sets in self-contained mini-applications. This technology allows cable operators or any distributor of interactive television commercials to...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-01 12:26:33

Unique Digital Ad Platform Targets Voters On Computers, Smart Phones, Tablets and Addressable Televisions FORT WASHINGTON, Pa., July 1, 2014 /PRNewswire/ -- The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. Audience Partners is the first company in the ad tech industry to use a voter file to...

2014-06-26 12:31:35

Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting SAN FRANCISCO, June 26, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall. http://photos.prnewswire.com/prnvar/20130418/DC97037LOGO The preview of both the DAA mobile choice app and...

2014-06-04 12:27:30

Largest Independent Ad Tech Company Sets Industry Standard with Addition of Viewability as a Core Platform Capability NEW YORK, June 4, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions. "AppNexus has always stood behind the idea that better...

2014-05-23 23:08:25

Early Campaigns Show High Rates of Consumer Opt-in and Interaction New York, NY (PRWEB) May 23, 2014 Ensequence, the leading innovator for advanced media products and services, today announced the launch of PROMOTIONS+™, a new national advertising product that makes cable networks’ own promotional spots interactive. The product has launched with cable network partner WE tv, an AMC Network showcasing the modern woman, on select Samsung Smart TVs. PROMOTIONS+ offers a simple way for...

2014-05-20 23:05:42

New Ad Formats Transform the Native Experience with Higher Engagement and ROI Redwood City, CA (PRWEB) May 20, 2014 Jivox, provider of the leading data-driven ad platform for developing and serving personalized advertising, today announced six new native ad formats that incorporate rich media features for a non-intrusive, highly interactive ad experience for consumers. Powered by Jivox IQ, the company’s award-winning rich media ad platform, the Jivox Native Ad units are first to bring...

2014-05-05 08:26:06

Content advertising solution selected based on uniqueness and importance to the field of digital content AUSTIN, Texas, May 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been named to EContent magazine's 2014 Trendsetting Products List. The list of 75 products and platforms was compiled by EContent's editorial staff, and selections were...

2014-04-30 08:30:07

American Express to become first advertiser to test new platform later this year BETHPAGE, N.Y. and SAN JOSE, Calif., April 30, 2014 /PRNewswire/ -- Cablevision (NYSE: CVC) and ActiveVideo® today announced that they are working together to deploy the new CloudTV AdCast platform later this year. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can...

2014-04-02 23:25:21

Chicago-based interactive technology company partners with Adspace to sell ads across network of 400 interactive displays. Chicago, IL (PRWEB) April 02, 2014 elevate DIGITAL, a leading developer of street-level digital interactive technology, announced today a partnership with Adspace Networks, the leading provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate’s network of 400 interactive digital displays to be...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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