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Last updated on April 18, 2014 at 1:21 EDT

Latest Ipsos MMA Stories

2013-04-09 12:23:26

Multi-staged, predictive models, "big marketing data" and marketing optimization software provide clients with unprecedented competitive advantage WILTON, Conn., April 9, 2013 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader for the past 23 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced its ninth consecutive quarter of record revenue expansion, growing 48% in...

2013-03-13 12:29:24

"Big marketing data" and predictive analytics create foresight and incremental value to drive growth for clients and MMA alike WILTON, Conn., March 13, 2013 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader for the past 23 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced its eighth straight quarter of record revenue expansion by growing more than 50% in 2012,...