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Latest Itv.com Stories

2012-07-12 22:20:20

LONDON, July 13, 2012 /PRNewswire/ -- ITV Commercial [http://www.itvmedia.co.uk/advertising-on-itv ] today announced that Littlewoods, one of the largest online and home shopping [http://www.littlewoods.com ] retailers in the UK and part of Shop Direct Group, will be the sponsor of ITV's new entertainment format, Superstar, in a package conceived in partnership with Carat [http://www.carat.co.uk ]. The fully integrated sponsorship deal, negotiated by ITV Commercial and...

2012-02-23 11:07:00

NEW YORK, Feb. 23, 2012 /PRNewswire/ -- BrightLine, the leading innovator in the strategic application of interactive TV advertising, is primed to shepherd iTV into its next, more immersive phase following yesterday's announcement that Canoe Ventures will be shutting down its iTV advertising platform. "BrightLine has created and implemented more than 300 fully immersive interactive experiences to date, and has more than tripled in size between 2010 and 2011," said Jacqueline Corbelli,...

2008-09-08 12:00:15

John Menzies Digital is pleased to announce its latest partnership with ITV Consumer, to provide the ITV Digital Newsagent. The partnership gives ITV.com users access to digital versions of top UK consumer magazines to download to their computers. Titles are available to buy via the www.itv.com/digitalnewsagent site. Caroline Knight, Commercial Partnerships Manager, itv.com says: "With a large user base, many of whom are web savvy and interested in entertainment and lifestyle based...

2008-07-19 03:00:19

By May, Melanie Analysis The news that ITV is planning online extensions, including social networking elements, for new series Britannia High will come as no surprise to followers of its March launch of US import Gossip Girl (see boxout), or to others targeting the 14- to 24-year-old digital generation. Although ITV's exact plans for Britannia High are currently under wraps, characters from the new musical drama will have profiles on social networking sites, with additional content likely...

2008-06-27 06:02:30

By Donnelly, Alison Terrestrial broadcasters are starting to use social networks to reach an elusive youth audience. By Alison Donnelly After making a painfully slow start compared with their US counterparts, the UK's commercial terrestrial TV broadcasters have been dipping their toes into the uncharted waters of distributing content on social networking sites. The aim is to engage younger audiences, increase viewing figures and, of course, add revenue streams. Given the inexorable rise...