Latest Jarvik Stories

2008-09-03 08:30:00

Six months after Lipitor ads were yanked off TV amid complaints of misleading advertising, parent company Pfizer Inc. (PFE) has put the world's top-selling cholesterol fighter back in the spotlight. Last time around Pfizer used a celebrity doctor endorser who's never practiced medicine. But this time, Pfizer is leaving out the celebrity. In the new television ads, the spokesman is a talent agent from the San Francisco Bay area who tells viewers he started taking Pfizer's Lipitor after...

2008-08-09 03:00:09

By Anonymous DR. ROBERT JARVIK doesn't row. The spokesperson for Pfizer's cholesterol-lowering medication Lipitor also isn't a cardiologist, nor is he licensed to practice medicine. And former colleagues even contest his claim to be the "inventor of the Jarvik artificial heart." After a Congressional committee began looking into the misrepresentation of Jarvik's credentials, Pfizer pulled long- running Lipitor commercials featuring Jarvik off the air in February. Pfizer spent more than $258...

Word of the Day
  • A small crescent-shaped structure or marking, especially the white area at the base of a fingernail that resembles a half-moon.
This word is a diminutive of the Latin 'luna,' moon.