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Latest Jeff Kinney Stories

2012-10-15 19:20:25

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, today announced an agreement with Abrams Publishing to offer the full backlist and new titles of the blockbuster children's bestselling Diary of a Wimpy Kid series on Storia(®), the teacher-recommended eReading app for kids. The first six books can be purchased through Storia® and Scholastic Book Clubs beginning on October 30th, 2012. The 7(th) title,...

2012-10-04 06:25:15

In the news release, Pizza Hut® BOOK IT!® Reading Program Kicks Off 28th Year With New Partnership And Challenge To "Read Your Heart Out"(TM), issued 03-Oct-2012 by BOOK IT! over PR Newswire, we are advised by the company that the subheadline should read "680,000 classrooms" rather than "680,000 schools" as originally issued inadvertently. The complete, corrected release follows: Pizza Hut® BOOK IT!® Reading Program Kicks Off 28th Year With New Partnership And Challenge To...

2012-10-03 10:22:57

DALLAS, Oct. 3, 2012 /PRNewswire/ -- BOOK IT!, the national reading incentive program created by Pizza Hut, is beginning its 28th year with enrollment in 680,000 classrooms across the country. More than 14 million students in 38,000 schools are involved in the BOOK IT! reading program. (Logo: http://photos.prnewswire.com/prnh/20120531/CG16655LOGO-b) In May, BOOK IT! announced it has joined with author Jeff Kinney and his book series "Diary of a Wimpy Kid" for the 2012-2013 school year....

2012-09-19 23:02:42

Fifth-Birthday Celebration Includes Special Game and Prizes BOSTON, Mass. (PRWEB) September 19, 2012 Poptropicans are invited to join the party as the popular virtual world for kids celebrates its fifth birthday this month. All visitors to Poptropica can celebrate by playing a fifth-birthday balloon-pop game to try to win a commemorative firework birthday cake costume for their Poptropicans. Since its launch, Poptropica has seen explosive growth, with nearly 500 million characters created...

2012-07-31 02:26:27

FORT WORTH, Texas, July 31, 2012 /PRNewswire/ -- School lunches are the focus for many (moms, school nutritionists and principals alike) who are searching for nutritious snacks and lunch items they can feed children to combat the growing problem of childhood obesity. According to a University of Michigan study, children who eat daily in the cafeteria are 60 percent more likely to be overweight (38.8 percent vs. 24.4 percent) than children who bring their lunches from home. Moms shopping in...

2012-07-03 23:03:47

Greg Heffley and His Friends Appear in Full Color for the First Time on “Wimpy Boardwalk” Boston, Mass. (PRWEB) July 03, 2012 Poptropicans can join everybody´s favorite “Wimpy Kid,” Greg Heffley, and his family and friends on a beach vacation with today's launch of “Wimpy Boardwalk,” the 28th Island on the popular virtual world for kids. With Early Access, Poptropica Members can experience “Wimpy Kid” like they have never seen it before...

2012-05-31 23:01:32

Launching Summer 2012, “Wimpy Boardwalk” Is the Second Island Featuring Poptropica Creator Jeff Kinney´s Bestselling Kids Series Boston, MA (PRWEB) May 30, 2012 Hundreds of millions of “Diary of a Wimpy Kid” and Poptropica fans from around the world will see Greg Heffley and his family and friends in full color for the first time ever later this summer with the launch of “Wimpy Boardwalk.” See a sneak peek now in this Wimpy-in-color video. Now under...

2012-05-31 06:26:27

DALLAS, May 31, 2012 /PRNewswire/ -- BOOK IT!, the national reading incentive program sponsored by Pizza Hut®, announced today it has joined with author Jeff Kinney and his book series Diary of a Wimpy Kid to kick off registration for the 2012-13 school year. Fresh off a Nickelodeon 2012 Kids Choice Awards win for "Best Book," Diary of a Wimpy Kid will be integrated into all BOOK IT! classroom materials, teacher printables and web creative at bookitprogram.com. With...

2011-10-12 11:00:00

Much-Anticipated Book is First in a Series, Launching the Poptropica Publishing Imprint Boston, Mass. (PRWEB) October 12, 2011 Poptropica players can make the most of their adventures on the popular virtual world for kids with tomorrowâs publication of Poptropica: The Official Guide. The 192-page official Poptropica guidebook offers Poptropica fans a detailed walkthrough of the site as well as background on the Islands, characters and behind-the-scenes content. The book...

2011-08-31 08:00:00

Global Business and Brand Licensor Commemorates Fourth Birthday With Special Celebration for Fans Boston, MA (PRWEB) August 31, 2011 This September, kids everywhere can help celebrate Poptropicaâs fourth birthday with special games, costumes and other fun. One of TIME magazineâs Top 50 websites of 2011, Poptropica debuted in September 2007. Today, as many as 10 million kids visit the popular virtual world every month for hours of safe, secure online fun....