Latest Jennifer Argo Stories

2014-02-07 00:21:01

CHICAGO, Feb. 7, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association Foundation (AMAF) announces Jennifer Argo, the George M. Cormie Professor of Marketing at the Department of Marketing, Business Economics and Law, University of Alberta, as the recipient of the 2014 Erin Anderson Award for an emerging female marketing scholar and mentor. (Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO) Professor Argo's research primarily focuses on the impact of social...

2013-08-23 10:30:13

UAlberta researcher sheds light on why some recyclable items still end up in the trash Findings from a University of Alberta researcher shed new light on what may be stopping people from recycling more. Jennifer Argo, a marketing professor in the U of A's Alberta School of Business, says that people are psychologically hard-wired to believe that products that are damaged or that aren't whole—such as small or ripped paper or dented cans—are useless, and this leads users to trash them...

2012-01-17 12:44:22

Alberta School of Business professor Jennifer Argo says a good friend will lie to help a pal save face in a social situation It could be called the wingman theory or the Barney Stinson principle (after the character played by Neil Patrick Harris on hit TV show How I Met Your Mother). A University of Alberta researcher says that — like Barney, who spends much of his time trying to find his single friend a mate — people are generally willing to help a friend protect or enhance...

People Consume More Candies When Individually Wrapped
2011-10-28 04:50:23

If you believe that good things always come in small packages, University of Alberta researcher Jennifer Argo's new study may change your mind -- especially this close to Halloween. In an article forthcoming in the Journal of Marketing, Argo explores how our consumption behaviors change when it comes to treats like chocolates and candies are placed in smaller packages. She says that people eat more of a product when it is placed in small packages rather that a regular-sized packages....

2010-10-18 12:01:57

If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic sound. University of Alberta marketing professor Jennifer Argo recently published a study in the Journal of Marketing indicating that hearing the names of brands containing these types of repetitive sounds can influence our mood and thus our decision-making ability when it comes to choosing whether...

Word of the Day
  • Boughs or branches.
  • Warbling of birds in trees.