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Latest Jesper Nielsen Stories

2011-07-14 16:16:24

Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Research. "Close second choices are an important consideration when a consumer makes a purchase decision and then learns that their selection is unavailable (out-of-stock, discontinued, just sold)," write authors Wendy Attaya Boland (American University), Merrie Brucks, and...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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