Latest Jesper Nielsen Stories
Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Research. "Close second choices are an important consideration when a consumer makes a purchase decision and then learns that their selection is unavailable (out-of-stock, discontinued, just sold)," write authors Wendy Attaya Boland (American University), Merrie Brucks, and...
- Bad luck; misfortune.
- The smallest amount possible or the most worthless thing.