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2012-05-17 01:16:02

Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research. "'Infidel! Infidel!' cries the six-year-old boy upon hearing his mother mention Nestlé during our interview," writes author Elif Izberk-Bilgin (University of Michigan-Dearborn). "Why would a six-year-old call Nestlé infidel? How do global brands like Coca-Cola and Disney get tangled in a complex web of sociopolitical...


Word of the Day
out-herod
  • In the phrase to out-herod Herod, to be more violent than Herod (as represented in the old mystery plays); hence, to exceed in any excess of evil.
Herod refers to 'Herod the Great,' a Roman client king and 'a madman who murdered his own family and a great many rabbis.' According to the OED, the term is 'chiefly with allusion to Shakespeare's use' in Hamlet.
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