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Last updated on April 17, 2014 at 1:21 EDT

Latest Jockstrap Stories

2012-04-04 06:23:32

KENOSHA, Wis., April 4, 2012 /PRNewswire/ -- Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes? Jockey International, Inc. has launched the "Staycool at The ESPYs" sweepstakes to celebrate its popular Jockey® staycool collection of underwear and T-shirts for men and women. Now through April 30, 2012, sports fans can enter for the chance to win a trip to ESPN's annual awards show in Los Angeles and meet Tim Tebow. (Logo:...

2011-03-30 13:11:00

KENOSHA, Wis., March 30, 2011 /PRNewswire/ -- Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey's newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable. To view the multimedia assets associated with this release, please click:...

2010-05-18 05:00:00

KENOSHA, Wis., May 18 /PRNewswire/ -- A recent survey by Jockey International, Inc. asked Americans who they'd most like to bring on a road trip, and George Clooney was named wingman of choice, edging out actor Will Smith. Funnyman Will Ferrell took the third spot, with star athletes Brett Favre, Tom Brady and Derek Jeter rounding out the list. To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/jockey/44043/ (Photo:...

2010-01-27 09:06:00

TORONTO, Jan. 27 /PRNewswire/ -- Bauer Hockey, the world's leading manufacturer of ice hockey equipment, today announced it has purchased intellectual property assets and patents from Jock Plus Hockey to become the only global supplier of integrated neck protection for hockey. Those exclusive assets combined with a long-term strategic agreement with DuPont Protection Technologies that allows Bauer to market and incorporate the Kevlar® fiber into its neck protection,...

2009-10-01 23:47:54

Tame as they may seem by today's standards, Jockey's tighty-whitey men's briefs caused quite the stir when they first came ut 75 years ago, the company says. Imagine a world where boxer shorts and union suits are the only styles of men's underwear, the Kenosha, Wis., company said in a release. That was the case until 1934"¦. This new garment was ground-breaking, innovative, revealing and even daring. As they celebrate their 75th birthday, tighty-whiteys remain one of the most popular...

2009-09-29 08:17:00

KENOSHA, Wis., Sept. 29 /PRNewswire/ -- Imagine a world where boxer shorts and union suits are the only styles of men's underwear. That was the case until 1934, when the Jockey® Brief -- the world's first men's brief -- was invented. At the time, this new garment was ground-breaking, innovative, revealing, and even daring. This year, Jockey proudly celebrates the 75th anniversary of the Jockey Brief, a garment that dramatically changed the landscape for the men's...

2009-01-15 04:06:00

Jockey offers intimate sets for him and her this Valentine's Day KENOSHA, Wis., Jan. 15 /PRNewswire/ -- This Valentine's Day, Jockey has the perfect gift for your loved one. Jockey's new Minis collection for her and popular 3D-Innovations(R) collection for him are the perfect sexy, yet practical, intimate apparel options to make your significant other feel free and comfortable this holiday. She'll enjoy a flirty and youthful fit with Jockey(R) Minis. This new, European-inspired line...

2008-09-24 09:00:30

Despite several surgeries for burns over his torso and lower body, former Blink-182 drummer Travis Barker is trying to stay positive after a South Carolina plane crash that killed four, including two close friends, a spokesman for the star's clothing company said Tuesday. "If you make it out of a crash of that magnitude, somebody's looking out for you," said Bill Nosal, Barker's friend and spokesman for Famous Stars and Straps, a Los Angeles-based clothing and accessory line created by the...