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Latest Johnnie Walker Stories

2010-06-29 11:39:00

NEW YORK, June 29 /PRNewswire-FirstCall/ -- In a landmark collaboration bringing together two idols of American pop culture, supermodel Marisa Miller is teaming-up with party icon Captain Morgan to serve as the Captain's "Official First Mate" for the world's leading premium spiced rum brand. (Photo: http://photos.prnewswire.com/prnh/20100629/LA28363-a) (Photo: http://www.newscom.com/cgi-bin/prnh/20100629/LA28363-a) (Photo: http://photos.prnewswire.com/prnh/20100629/LA28363-b)...

2010-06-28 07:00:00

NEW YORK, June 28 /PRNewswire-FirstCall/ -- Diageo, the world's leading premium drink business with a collection of brands across spirits, wine and beer, today announced a sponsorship deal with the National Football League's (NFL) New York Giants and the New Meadowlands Stadium in East Rutherford, New Jersey. Activation around the multi-year deal, which goes into effect immediately, will highlight the Captain Morgan and Smirnoff brands, with continued programs around responsible drinking....

2010-03-29 11:00:00

NEW YORK, March 29 /PRNewswire-FirstCall/ -- With the close of the Winter Games, competitors across the country are now gearing up for a new kind of Games. The ultimate bragging rights are about to be bestowed upon a select few individuals who prove they have what it takes to be an ultimate challenger. Jose Cuervo, the world's best-selling tequila, today announced the launch of CuervoGames, the brand's largest experiential marketing campaign in more than a decade. Through CuervoGames, the...

2010-02-22 10:38:00

NEW YORK, Feb. 22 /PRNewswire/ -- Choosing a single malt Scotch to drink or share with friends can be an intimidating task - there are numerous choices but very little clear and concise information on the unique characteristics of whiskies such as flavor profiles, age statements, and regions of origin. Now The Classic Malts Selection, the world's finest portfolio of Scotch representing all of the major whisky flavor profiles including Oban, Lagavulin, and The Singleton of Glendullan,...

2010-01-15 07:30:00

MIAMI, Jan. 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, beer and wine company, is delivering more than 45,000 pounds of food and emergency supplies to earthquake victims in Haiti today. Diageo's specially commissioned 727 aircraft departs Miami this morning. This mission is part of Diageo's Spirit of the Americas Humanitarian Aid program, an ongoing effort to deliver critical assistance to disaster zones and communities where Diageo's employees and their families...

2010-01-14 15:30:00

MIAMI, Jan. 14 /PRNewswire-FirstCall/ -- WHAT: Diageo's specially commissioned 727 relief airliner will depart for Haiti with more than 45,000 pounds of humanitarian aid supplies including food supplies such as beans, rice, cooking oil, and Ensure, as well as two WHO-sanctioned emergency health kits. Join us for a press briefing as relief supplies are loaded onto the plane. WHO: Diageo, the world's leading spirits,...

2009-12-08 06:30:00

NEW YORK, Dec. 8 /PRNewswire-FirstCall/ -- Providing solutions for today's adult shoppers just got much easier. Diageo, the world's leading premium drinks company, today announced a Mobile version of its very successful website thebar.com; an in-depth resource that gives consumers of legal purchase age (or adult consumers) everything they need to inspire, plan, and shop for any occasion, on any budget. Like its parent URL the mobile site will offer an extensive drink recipe database,...

2009-10-13 06:30:00

NORWALK, Conn., Oct. 13 /PRNewswire-FirstCall/ -- Diageo, the world's leading premium drinks business and social responsibility advocate, announced today that it will make a $100 donation to the Washington Regional Alcohol Program (WRAP) for each tackle recorded by a Redskins safety during the 2009 season. The donation, which is part of Diageo and the Washington Redskins' "Responsibility is a Team Sport" program, aims to help promote responsible decision making amongst adult beverage...

2009-10-08 09:57:00

WALTHAM, Mass., Oct. 8 /PRNewswire-USNewswire/ --The Responsible Retailing Forum (RRF), a leading organization in preventing underage sales of age-restricted products, announced today that it has been awarded a Small Business Innovation Research grant from the National Institute of Drug Abuse. The grant will allow the RRF further to develop a new model for preventing alcohol sales to underage and intoxicated customers, bolstering RRF's ongoing efforts to curb underage drinking. The...

2009-09-28 08:00:00

NEW YORK, Sept. 28 /PRNewswire-FirstCall/ -- With millions of football fans heading to stadiums across the country to celebrate their favorite teams, Crown Royal and its parent company Diageo (NYSE: DEO) partnered with The Century Council for a national public service announcement (PSA) reminding adults 21 years or older that when drinking at a tailgate, to do so responsibly. Former football coach Jimmy Johnson headlines the PSA which opens in front of the new Cowboys Stadium with...