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What types of public messages will most likely deter drug and alcohol abuse or dissuade people from engaging in risky behavior? Negatively framed messages may not be an effective way to reach those most in need of persuasion, suggests a new study in Psychology of Addictive Behaviors by researchers from Indiana University and Wayne State University. "The findings are somewhat ironic because a whole lot of public service announcements say, 'Drugs are bad for you,' 'Just say no,' or 'This is...