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Latest Journal of Consumer Research Stories

2014-04-30 09:51:24

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business. The forthcoming Journal of Consumer Research study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," says Sauder...

2013-06-11 14:05:00

A new study by UBC's Sauder School of Business says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers. "Our study shows that retailers can play a key role in mitigating conflict by calling shoppers on bad shopping etiquette," says Lily Lin, a recent graduate of the Sauder PhD program about her study published in June's Journal of Consumer Research. "This is important because research shows retailers can get part of the...

Materialistic Consumers Find Happiness In ‘Wanting’, Not ‘Having’
2013-01-15 15:28:06

Jedidiah Becker for redOrbit.com — Your Universe Online According to a new research report, it turns out that money really can buy happiness after all. Sort of. This week, the Journal of Consumer Research (JCR) released the findings of a study indicating that society´s most materialistic consumers appear to get more happiness from wanting the products of their desires than they actually get from owning them. Moreover, the authors noted that this pleasure of anticipation stems...

2011-03-17 20:32:59

If you're considering a purchase, you might want to avoid asking an expert's advice. According to a new study in the Journal of Consumer Research, experts have a hard time recalling product features"”especially if they feel they need to explain their logic. "People tend to assume that knowledge is always a good thing, but our research suggests that in some cases this may not be true," write authors Ravi Mehta (University of Illinois, Urbana-Champaign), JoAndrea Hoegg (University of...

2010-11-15 21:15:04

You aced that test; now it's time for a treat. Sometimes pride in an achievement can lead people to indulge in unhealthy choices, according to a new study in the Journal of Consumer Research. "Across four studies in the food consumptions and spending domains, we show that pride is associated with two opposing forces; it promotes a sense of achievement, which increases indulgence, and it promotes self-awareness, which facilitates self control," write authors Keith Wilcox (Babson College),...

2010-09-20 23:09:08

Clues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research. "We examine a wide range of consumer judgment and decision-making phenomenon and discover that many"”though not all of them"”are in fact heritable or influenced by genetic factors," write authors Itamar Simonson (Stanford University) and Aner Sela (University of Florida, Gainesville). The authors studied twins' consumer preferences to determine whether or not certain...

2010-07-21 12:28:17

The confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly, according to a new study in the Journal of Consumer Research. "In three experiments across a sample of 750 participants, we found that subjective feelings of ease experienced during judgments (choosing a digital camera, art, movie, or charity) can increase or decrease confidence in their choice and the amount of donation depending on whether consumers are thinking, respectively,...

2010-05-09 08:05:40

Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet, according to University of Pittsburgh researchers and a coresearcher from Baylor University who have coauthored a new study. The researchers found that shoppers often expect to buy a certain number of unplanned items, and most have a fairly accurate estimate as to how much they will spend on them. The study's coauthors use the term "in-store slack" to describe the room shoppers...

2010-01-22 00:50:59

Expert consumers like to be surprised by unusual product presentation, while novices crave familiarity, so claims a new Pitt/USC study titled "Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction," to be published in the June issue of "Journal of Consumer Research." "How can retailers help consumers become more informed about the products they use while also making them happy?" write authors Cait Poynor, Pitt assistant professor of business administration...

2010-01-19 18:58:48

Are we overloaded and paralyzed by too many choices, or is it good to have so many options? A new study in the Journal of Consumer Research says the jury is still out on so-called "choice overload." Authors Benjamin Scheibehenne (University of Basel, Switzerland), Rainer Greifeneder (University of Mannheim, Germany), and Peter M. Todd (Indiana University, Bloomington) conducted a meta-analysis of 50 published and unpublished experiments that investigated choice overload. They found that...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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