Latest Journal of Consumer Research Stories
Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research.
A well-groomed man gets out of a Mercedes. He's holding a Smartphone and wearing a slick business suit and what appear to be $400 Kenneth Cole shoes. You only catch a glimpse, but you've already drawn conclusions about him. A new study in the Journal of Consumer Research examines children's tendencies to draw conclusions about social roles from the products they see.
If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research.
A can of Coke next to the word â€œawesomeâ€; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions. However, a new paper in the June 2008 issue of the Journal of Consumer Research examines our implicit opinions â€“ and finds that we may actually be more susceptible than we think.
"It is often asserted that a husband's role and worth are identified with his ability to earn a living for his family," write the authors of an article published in the September 2005 issue of the Journal of Consumer Research.
- A hairdresser.