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Latest Journal of Consumer Research Stories

2009-10-14 11:20:55

Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research.

2009-07-21 09:34:47

A well-groomed man gets out of a Mercedes. He's holding a Smartphone and wearing a slick business suit and what appear to be $400 Kenneth Cole shoes. You only catch a glimpse, but you've already drawn conclusions about him. A new study in the Journal of Consumer Research examines children's tendencies to draw conclusions about social roles from the products they see.

2009-07-21 09:32:52

If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research.

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2008-04-21 08:53:43

A can of Coke next to the word “awesome”; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions. However, a new paper in the June 2008 issue of the Journal of Consumer Research examines our implicit opinions – and finds that we may actually be more susceptible than we think.

2005-07-18 19:39:56

"It is often asserted that a husband's role and worth are identified with his ability to earn a living for his family," write the authors of an article published in the September 2005 issue of the Journal of Consumer Research.


Word of the Day
swell-mobsman
  • A member of the swell-mob; a genteelly clad pickpocket. Sometimes mobsman.
Use of the word 'swell-mobsman' dates at least to the early 1800s.