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2010-03-09 08:08:00

TEL AVIV, Israel, March 9 /PRNewswire/ -- Todacell, the leading mobile display ad network for optimizing publisher ad performance, today announces an additional $1 million round of funding from existing investor AfterDox. Monies from this round of funding have been earmarked for sales and marketing, with five new sales offices opening in New York, Los Angeles, Toronto, London and Bombay. Todacell is a publisher-centric mobile ad network whose proprietary inventory analysis technology...

2009-11-10 16:16:00

MUMBAI, India, Nov. 10 /PRNewswire/ -- Affle has been awarded the prestigious Product Innovation Award for its product SMS2.0 in 2009 by global growth consulting firm Frost & Sullivan. This award is an acknowledgement of Affle's significant contribution to the mobile application and advertising market. (Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO) The Frost & Sullivan Product Innovation Award is presented to the company that has demonstrated excellence in launching...

2009-09-30 04:00:00

NEW YORK, LONDON, SAO PAULO and SINGAPORE, Sept. 30 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry. (Logo:...

2009-08-27 05:00:00

NEW YORK, Aug. 27 /PRNewswire/ -- The first ever Mobile Ad Summit will take place during Advertising Week, North America's premier gathering of leading edge communications decision-makers on September 22, 2009 from 9:00 a.m. to 4:00 p.m. at the Times Center Hall in New York City. The day-long program, sponsored by Jumptap, Admob, Quattro Wireless and Mojiva will explore the very latest in "All-things-mobile." Participants will hear from leading industry experts in mobile advertising,...

2009-02-15 17:05:00

UK operator task force announces results of Mobile Media Metrics feasibility study BARCELONA, Spain, Feb. 15 /PRNewswire/ -- The GSMA and a task force comprising Telefonica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA's Mobile Media Metrics programme, has...

2008-10-24 06:00:11

Research and Markets (http://www.researchandmarkets.com/research/fe6447/the_future_of_mobi) has announced the addition of the "The future of mobile Internet: service challenges and operator positioning" report to their offering. Mobile Internet usage is improving with the arrival of flat-rate data tariffs, phones better equipped to support browsing and rich content, and operators adopting a more open market model. These are all positive developments but the issue going forward is how the...

2008-10-07 06:00:26

ARLINGTON, Va. and MINNEAPOLIS, Oct. 7 /PRNewswire/ -- According to Nielsen Mobile, 13 million U.S. consumers use their phones to read the news, and by deploying a mobile version of a Web site, publishers can extend a site's reach by 13 percent. The mobile Web is shaking up the newspaper industry as on-the-go consumers want their news instantaneously, no matter where they are. Newspaper publishers large and small are keen to satisfy this consumer need, as well as find profitable business...

2008-09-11 12:00:23

SingleBrand Integration Enables Access to Exclusive Mobile Messaging Inventory Generated by Top Cable and Network TV Shows SinglePoint: Bender/Helper Impact Matt Meeks, +1-310-694-3135 matt_meeks@bhimpact.com or Ringleader Digital: Racepoint Group Alex Wallace, +1-781-487-4679 ringleader@racepointgroup.com or 4INFO: Flashpoint Public Relations Jennifer Colton, +1-415-551-9621 colton@flashpointpr.com or JumpTap: The Conversation Group Denise Vardakas,...

2008-09-10 09:00:00

Building on the rapid expansion of its mobile interactive advertising services, SinglePoint, the media interactivity expert, has announced that it has reached agreements to integrate its mobile ad insertion platform, SingleBrand, with three leading mobile ad networks: Ringleader Digital, JumpTap and 4INFO. Integrating with the SingleBrand ad insertion platform enables each ad network to access available inventory and insert branded messages directly into SMS/MMS text message campaigns tied to...

2008-09-02 09:00:16

Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company's headquarters in New York, NY. In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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