Latest K-Swiss Stories

2011-07-11 07:00:00

WESTLAKE VILLAGE, Calif., July 11, 2011 /PRNewswire/ -- On the heels of its widely successful 2010 TUBES(TM) training footwear campaign, California Sports Company K-SWISS has elevated the plot this season in a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's hit series "Eastbound & Down." In the new campaign Powers is dissatisfied with just being an athlete endorser for the brand. He anoints himself CEO in an effort to take over "basically...

2011-05-25 10:22:00

WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business. Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the...

2011-03-23 07:00:00

WESTLAKE VILLAGE, Calif., March 23, 2011 /PRNewswire/ -- Inspired by the vision of professional triathlete Michael Raelert, California Sports Company K-Swiss will take its triathlon commitment to a new level surrounding the Ironman World Championship on October 8, 2011. Raelert has vowed to successfully cross the finish line in tandem with his brother Andreas Raelert in an effort to take first and second place in the grueling 2.4-mile swim, 112-mile bike and 26.2-mile run in Kona,...

2011-03-09 08:00:00

WESTLAKE VILLAGE, Calif., March 9, 2011 /PRNewswire/ -- Continuing on their paths to sports world dominance, California Sports Company K-Swiss and TUBES® training footwear Ambassador Kenny Powers are reemerging this Spring with a hilarious and disruptive campaign that will leave all others on the bench. Introducing Tournageddon - a no-holds-barred bracket hosted by Kenny Powers. All bets are on at Tournageddon.com. Tournageddon first began February 15th when fans of...

2011-02-02 07:00:00

WESTLAKE VILLAGE, Calif., Feb. 2, 2011 /PRNewswire/ -- California Sports Company K-Swiss (Nasdaq: KSWS) has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon "Bones" Jones for both the K-Swiss and FORM Athletics brands. Under the terms of the deal, K-Swiss will add Jones to its stable of performance training footwear ambassadors, and FORM Athletics, a wholly-owned subsidiary of K-Swiss, will expand its current relationship with Jones for both lifestyle and...

Word of the Day
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.