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Last updated on April 19, 2014 at 5:20 EDT

Latest K-Swiss Stories

2013-05-20 16:26:50

WESTLAKE VILLAGE, Calif., May 20, 2013 /PRNewswire/ -- E.Land World Limited (E.Land) and K-Swiss Inc., owner of the K-Swiss and Palladium brands, announced today the strategic acquisition of Malibu, California-based contemporary comfort footwear brand OTZ Shoes Inc. (OTZ Shoes). Under the agreement, OTZ Shoes will continue to operate as an independent subsidiary of K-Swiss Inc., with key executives remaining in place. The acquisition marks the first addition to the K-Swiss Inc. company...

2013-01-25 12:22:33

NEW YORK, Jan. 25, 2013 /PRNewswire/ -- Morgan & Morgan is investigating potential claims against the board of directors of K-Swiss, Inc. ("K-Swiss")(Nasdaq: KSWS) concerning the proposed sale of K-Swiss to E.Land World Ltd., a South Korean fashion and retail company. If you are a current shareholder of K-Swiss and are interested in learning more about our K-Swiss merger investigation, please contact George Pressly, Esq. at 1 (800) 631-6234 or email George at...

2012-01-02 07:03:00

WESTLAKE VILLAGE, Calif., Jan. 2, 2012 /PRNewswire/ -- This January, California Sports Company K-Swiss will encourage women to get in shape post-holidays with the launch of "The Party's Over" ad campaign featuring America's Toughest Trainer Jillian Michaels. In partnership with Lady Foot Locker, the New Year's campaign will highlight the new Blade-Max(TM) Technology series of performance footwear through TV spots, Facebook, and in-store displays nationwide beginning January 2, 2012....

2011-09-14 07:11:00

WESTLAKE VILLAGE, Calif., Sept. 14, 2011 /PRNewswire/ -- This fall, California Sports Company K-Swiss will continue their outrageous take on training with the launch of "The Killer Body Beatdown" TUBES(TM) ad campaign starring America's Toughest Trainer Jillian Michaels and featuring comedian Kaitlin Olson, known for her fanatical character on the hit FX series "It's Always Sunny in Philadelphia." In partnership with Lady Foot Locker, the multi-media campaign will consist of TV spots and a...

2011-09-01 07:00:00

PURCHASE, N.Y., Sept. 1, 2011 /PRNewswire/ -- Ever wonder what it's like to step into the cage? AMP Energy and K-Swiss are giving fans a shot at the ultimate MMA experience - a VIP trip for two to Urijah Faber's next fight, thanks to the launch of their new co-branded TUBES(TM) training shoe. As the most popular training shoe in the K-Swiss arsenal, this special edition includes Urijah's personal touches and will be available online at www.Kswiss.com/amp beginning Sept. 1. "I'm excited...

2011-07-11 07:00:00

WESTLAKE VILLAGE, Calif., July 11, 2011 /PRNewswire/ -- On the heels of its widely successful 2010 TUBES(TM) training footwear campaign, California Sports Company K-SWISS has elevated the plot this season in a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's hit series "Eastbound & Down." In the new campaign Powers is dissatisfied with just being an athlete endorser for the brand. He anoints himself CEO in an effort to take over "basically...

2011-05-25 10:22:00

WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business. Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the...

2011-03-23 07:00:00

WESTLAKE VILLAGE, Calif., March 23, 2011 /PRNewswire/ -- Inspired by the vision of professional triathlete Michael Raelert, California Sports Company K-Swiss will take its triathlon commitment to a new level surrounding the Ironman World Championship on October 8, 2011. Raelert has vowed to successfully cross the finish line in tandem with his brother Andreas Raelert in an effort to take first and second place in the grueling 2.4-mile swim, 112-mile bike and 26.2-mile run in Kona,...

2011-03-09 08:00:00

WESTLAKE VILLAGE, Calif., March 9, 2011 /PRNewswire/ -- Continuing on their paths to sports world dominance, California Sports Company K-Swiss and TUBES® training footwear Ambassador Kenny Powers are reemerging this Spring with a hilarious and disruptive campaign that will leave all others on the bench. Introducing Tournageddon - a no-holds-barred bracket hosted by Kenny Powers. All bets are on at Tournageddon.com. Tournageddon first began February 15th when fans of...

2011-02-02 07:00:00

WESTLAKE VILLAGE, Calif., Feb. 2, 2011 /PRNewswire/ -- California Sports Company K-Swiss (Nasdaq: KSWS) has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon "Bones" Jones for both the K-Swiss and FORM Athletics brands. Under the terms of the deal, K-Swiss will add Jones to its stable of performance training footwear ambassadors, and FORM Athletics, a wholly-owned subsidiary of K-Swiss, will expand its current relationship with Jones for both lifestyle and...