Latest K-Swiss Stories
WESTLAKE VILLAGE, Calif., July 11, 2011 /PRNewswire/ -- On the heels of its widely successful 2010 TUBES(TM) training footwear campaign, California Sports Company K-SWISS has elevated the plot this season in a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's hit series "Eastbound & Down." In the new campaign Powers is dissatisfied with just being an athlete endorser for the brand.
WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business.
WESTLAKE VILLAGE, Calif., March 23, 2011 /PRNewswire/ -- Inspired by the vision of professional triathlete Michael Raelert, California Sports Company K-Swiss will take its triathlon commitment to a new level surrounding the Ironman World Championship on October 8, 2011.
WESTLAKE VILLAGE, Calif., March 9, 2011 /PRNewswire/ -- Continuing on their paths to sports world dominance, California Sports Company K-Swiss and TUBESÂ® training footwear Ambassador Kenny Powers are reemerging this Spring with a hilarious and disruptive campaign that will leave all others on the bench.
WESTLAKE VILLAGE, Calif., Feb. 2, 2011 /PRNewswire/ -- California Sports Company K-Swiss (Nasdaq: KSWS) has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon "Bones" Jones for both the K-Swiss and FORM Athletics brands.