Latest K-Swiss Stories

2011-07-11 07:00:00

WESTLAKE VILLAGE, Calif., July 11, 2011 /PRNewswire/ -- On the heels of its widely successful 2010 TUBES(TM) training footwear campaign, California Sports Company K-SWISS has elevated the plot this season in a new campaign featuring Kenny Powers, the fictional character played by Danny McBride in HBO's hit series "Eastbound & Down." In the new campaign Powers is dissatisfied with just being an athlete endorser for the brand.

2011-05-25 10:22:00

WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports Company K-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business.

2011-03-23 07:00:00

WESTLAKE VILLAGE, Calif., March 23, 2011 /PRNewswire/ -- Inspired by the vision of professional triathlete Michael Raelert, California Sports Company K-Swiss will take its triathlon commitment to a new level surrounding the Ironman World Championship on October 8, 2011.

2011-03-09 08:00:00

WESTLAKE VILLAGE, Calif., March 9, 2011 /PRNewswire/ -- Continuing on their paths to sports world dominance, California Sports Company K-Swiss and TUBES® training footwear Ambassador Kenny Powers are reemerging this Spring with a hilarious and disruptive campaign that will leave all others on the bench.

2011-02-02 07:00:00

WESTLAKE VILLAGE, Calif., Feb. 2, 2011 /PRNewswire/ -- California Sports Company K-Swiss (Nasdaq: KSWS) has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon "Bones" Jones for both the K-Swiss and FORM Athletics brands.

Word of the Day
  • A woman chauffeur.
  • A woman who operates an automobile.
The word 'chaffeuse' comes from French, and is the feminine form of 'chauffeur'.