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Latest Kantar Group Stories

2014-07-10 08:25:34

LONDON, July 10, 2014 /PRNewswire/ -- Latest win reinforces Kantar Media's leadership in the field of hybrid techniques for audience measurement Stichting KijkOnderzoek (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands has awarded Kantar Media and TNS NIPO a four year contract for the provision of cross platform ratings. This new service, the first of its kind, will begin delivering online ratings for programme...

2014-06-24 23:16:24

PINNAKLE uncovers unrealized brand opportunity in the pharma industry. New York, NY (PRWEB) June 24, 2014 Kantar Health, a leading global healthcare consulting firm, today announced the introduction of PINNAKLE™, an integrated, holistic brand marketing solution that helps pharmaceutical companies maximize commercial success for their medicines by finding their unrealized brand opportunity. A unique and revolutionary approach, PINNAKLE optimizes brand performance through the seamless...

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...

2014-04-16 23:08:20

Brody will lead Kantar Health’s partnerships and acquisitions activities. New York, NY (PRWEB) April 16, 2014 Kantar Health, a leading global healthcare consulting firm, has named Jeremy Brody as Executive Vice President, Corporate Development. In his new role, Brody will lead Kantar Health’s partnerships and acquisitions activities as well as continue to oversee the firm’s strategy for incorporating digital and mobile into its research programs. Brody is based near Tel Aviv,...

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...

2014-04-02 08:26:34

LONDON, April 2, 2014 /PRNewswire/ -- Acquisition will enrich the company's social TV capabilities for the benefit of Media Researchers across the world Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets. (Logo:...

2014-02-26 08:34:16

BARCELONA, Spain, Feb. 26, 2014 /PRNewswire/ -- A new report by Kantar Worldpanel ComTech has found that just 41% of users stay loyal to a specific brand when they change device compared with 68% who stay loyal to their existing OS. And it's a particular challenge for Android carrying brands to convince customers to stick with the brand rather than switching to another device. Persuading customers to buy into the brand rather than the OS has been a key focus for Samsung over the past...

2014-02-18 23:03:48

ISO 20252 promotes the principles of international quality standards for market, opinion and social research. New York, NY (PRWEB) February 18, 2014 Kantar Health, a leading global healthcare consulting firm, has received ISO 20252 certification for its research methodologies. ISO 20252 is a standard set by the International Standard Organization that establishes the terms, definitions and service requirements for organizations conducting market, opinion and social research, especially...

2014-01-22 08:24:22

LONDON, January 22, 2014 /PRNewswire/ -- Over 3,000 Facial Coding Studies Conducted in Last Year; Now Standard in World's Leading Copytesting Solution Millward Brown, a global leader in brand, media and communications research, today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. The world's largest provider of neuromarketing solutions also announced that...

2014-01-21 08:25:32

WALTHAM, Mass., Jan. 21, 2014 /PRNewswire/ -- Affectiva, the leading experts in consumer emotion analytics and insights, today announced that it has closed another multi-million, multi-year agreement to expand its scalable delivery of emotion insights. The agreement announced today with Millward Brown, whose client base includes Fortune 500 brands, continues Affectiva's leadership role in working with the world's largest advertisers through it's growing list of global partnerships....


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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