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PHILADELPHIA, Dec. 14, 2010 /PRNewswire/ -- Independence Blue Cross (IBC) announces the launch of its Healthy Steps social media initiative today. The multi-phase program is designed to help individuals take small but important steps to leading healthier lives. Phase one focuses on healthy eating and cooking easy, nutritious meals. "Anyone who has ever tried to lose weight or stick to a nutritious diet knows it's not easy," states Kimberly Siejak, manager, clinical services, IBC. "We...
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