Latest Keep a Child Alive Stories

2009-11-19 12:50:00

DENVER, Nov. 19 /PRNewswire/ -- Mobile Accord has received the Mobile Marketing Association's 2009 Global Mobile Marketing Award for Social Impact in recognition of the company's historic mGive mobile giving campaign for Alicia Keys' Keep a Child Alive foundation. The Text ALIVE Challenge call to action during Keys' May 13 appearance on "American Idol" raised $450,000 in $5 donations within minutes from more than 90,000 mobile donors contributing via cell phone. In total, the campaign...

2009-07-01 07:30:00

DENVER, July 1 /PRNewswire/ -- Alicia Keys' appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India. During Alicia Keys' acceptance speech for the BET Humanitarian Relief Award, in an impromptu call to action, Keys asked viewers to text ALIVE to...

2006-08-27 03:57:15

By Mike Collett-White and Mabvuto Banda LONDON/MPHANDULA, Malawi (Reuters) - Madonna feels responsible for the children of the world and has found herself a "big, big project" to help orphans in Malawi. Gwyneth Paltrow declares "I am African" in a new advertisement for a charity working in Africa. The continent has long been a favorite destination for celebrity campaigners, going back to 1954 when Danny Kaye became UNICEF's goodwill ambassador. U2's Bono and fellow Irish rocker Bob...

Word of the Day
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'karpos', fruit.