Latest Keith Lerner Stories

GAINESVILLE, Fla., Nov. 14, 2012 /PRNewswire/ -- Keith Lerner is seeing them younger and younger. Lerner, a Chartered Life Underwriter, Chartered Financial Consultant, and owner of Total Planning Sports Services, signs college athletes to insurance policies that protect them financially should they suffer a career-ending injury. Lerner writes policies for college and professional players and in all sports, but the majority of his clients are college football players. While a decade...

GAINESVILLE, Fla., Sept. 13, 2011 /PRNewswire/ -- The norm has changed. Keith Lerner, who traditionally spends this time of year talking to college athletes, their parents and advisers, has a different audience this year - former college athletes. While Lerner, a Chartered Life Underwriter, Chartered Financial Consultant and owner of Total Planning Sports Services, always has some professional clients, circumstances in the National Football League and National Basketball Association have...

GAINESVILLE, Fla., Sept. 14 /PRNewswire/ -- Keith Lerner had several top 10 picks in the first round this year, including a top three in both the NFL and NBA draft. That's good by any standard, but for Lerner, a Chartered Life Underwriter, Chartered Financial Consultant and owner of Total Planning Sports Services, it was just another year at the office. Lerner is passionate about providing college athletes with the comfort of financial security in case of a career-ending injury. With...

GAINESVILLE, Fla., Oct. 6 /PRNewswire/ -- LeBron James, Kobe Bryant and Kevin Garnett, three future NBA Hall of Famers, share something in common other than achievements on the court. All three jumped straight from high school to the NBA. Due to a new regulation, players are required to be one year out of high school and at least 19 to enter the NBA draft. A serious injury during that extra year before becoming a professional could drastically change their financial future forever. This is...

GAINESVILLE, Fla., Feb. 4 /PRNewswire/ -- As salaries in the sports world continue to grow and injuries become more devastating than ever, a pioneer in the industry comes in to save the day when college athletes are determining whether to stay in school. Keith Lerner, a Chartered Life Underwriter, Chartered Financial Consultant, and owner of Total Planning Sports Services, works to secure the future of collegiate and professional athletes. For over two decades, athletes nationwide...