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Last updated on April 19, 2014 at 8:45 EDT

Latest Kelley Blue Book Stories

2014-02-03 04:20:29

Jaguar F-Type, Hyundai Genesis and Audi A3 Also Saw a Strong Surge in Search Activity on KBB.com IRVINE, Calif., Feb. 3, 2014 /PRNewswire/ -- Maserati Ghibli increased 4,250 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Other luxury models Jaguar F-Type, Hyundai Genesis and Audi A3 increased 1,733 percent, 838 percent and 813 percent in...

2014-02-03 04:20:06

Searches for advertised brands and vehicles spike on AutoTrader.com during the big game ATLANTA, Feb. 3, 2014 /PRNewswire/ -- Automakers spent millions on ads during Super Bowl® XLVIII to grab the attention of car shoppers, and based on search activity on AutoTrader.com®, the investment paid off. For the third year in a row, analysts measured activity on AutoTrader.com during the big game to see which ads went beyond entertaining viewers to entice them to actively seek out more...

2014-01-29 16:20:26

Top Luxury Cars That Won't Break the Bank Determined By Kelley Blue Book Expert Editors IRVINE, Calif., Jan. 29, 2014 /PRNewswire/ -- Luxury transportation is now more attainable than the days of "Daddy Warbucks." In the midst of the holiday season, new-car shoppers can step up into a luxury car without breaking the bank by checking the expert recommended list of 10 Best Luxury Cars Under $40,000 from Kelley Blue Book www.kbb.com, the leading provider of new and used car...

2014-01-28 04:20:10

KBB.com Reveals Big Game Predictions for Automaker Ad Influence; 76 Percent of Pro Football Fans Don't Recall Commercials from Last Year IRVINE, Calif., Jan. 28, 2014 /PRNewswire/ -- Based on KBB.com Big Game Insights, the majority (71 percent) of site visitors believe the Denver Broncos(®) will win Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Research from Kelley Blue Book Market Intelligence, based on KBB.com...

2014-01-27 04:20:11

ATLANTA, Jan. 27, 2014 /PRNewswire/ -- In 2014, the industry should put a greater focus on the experience consumers are having in dealerships, according to AutoTrader.com®. Combining insights gained through years of consumer research, as well as working with a third-party firm to understand what fuels the best performing dealerships' success, AutoTrader.com identified the "Dealership Experience," and particularly "Customer Handling," as one of the leading factors that determines where...

2014-01-26 12:20:07

New Identity Represents Company's Singular Focus on Delivering Customer-centric, CRM-based Dealership Software Solutions OVERLAND PARK, Kan., Jan. 26, 2014 /PRNewswire/ -- VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the automotive industry, announced today it has launched a new corporate logo and brand identity. (Logo: http://photos.prnewswire.com/prnh/20130507/CL08466LOGO )...

2014-01-24 08:20:08

ATLANTA, Jan. 24, 2014 /PRNewswire/ -- Sales are up all around in the automotive industry, and as more shoppers turn into buyers, there's one element of the transaction that dealers will need to pay particularly close attention to: the trade-in. To help dealers improve their trade-in processes, AutoTrader.com® released a new white paper entitled "Maximizing the Trade-In Process," which details how dealers can align valuation tools and in-store processes to reduce risk, enhance the...

2014-01-24 00:20:23

Study by Placed Inc. Reveals Influence of On-Lot Smartphone Research CHICAGO, Jan. 24, 2014 /PRNewswire/ -- According to Placed Inc., 63% of car shoppers now use their smartphones to do research and make decisions while at automotive dealerships. In an independent study commissioned by Cars.com, Placed Inc. found that on-lot mobile "showrooming" significantly influences both dealership and vehicle selection, with pricing information, inventory availability and mobile advertisements persuading...

2014-01-23 12:32:40

Chrysler, Nissan Anticipate Solid Sales Numbers; Full-Size Pickup Truck Growth Expected to Slow in 2014 IRVINE, Calif., Jan. 23, 2014 /PRNewswire/ -- New-vehicle sales are expected to improve 1.6 percent year-over-year in January to a total of 1.06 million units, and an estimated 15.9 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. At 15.9 million, this would be the highest recorded January SAAR...

2014-01-23 08:20:54

ATLANTA, Jan. 23, 2014 /PRNewswire/ -- David Pyle, senior vice president of dealer sales supporting AutoTrader Group's media properties of AutoTrader.com and Kelley Blue Book, will lead an informative workshop entitled "Ladies and Gentlemen: Meet Your Customer" during the 2014 National Automobile Dealers Association (NADA) Convention in New Orleans, La. on January 24-27. During the workshop, Pyle will share insights and best practices on how dealers can enhance shopper engagement and boost...