Latest Kellogg Stories

Kellogg CMO Program focuses on critical transition to executive suite responsibility EVANSTON, Ill., May 21, 2013 /PRNewswire/ -- The Kellogg School of Management at Northwestern University has announced the launch of an executive development program designed for the next generation of Chief Marketing Officers: The Kellogg CMO Program. This program is the first offered by a premier business school to focus on the specific needs of those ready to make the move to CMO in an...

Report highlights focus on worldwide hunger relief and environmental sustainability, among other areas BATTLE CREEK, Mich., April 22, 2013 /PRNewswire/ -- Kellogg issues 5th annual Corporate Responsibility Report. Report available @ www.kelloggcompany.com Through #Breakfasts for Better Days, Kellogg to donate 1 billion servings of #cereal & snacks by end of 2016 http://ow.ly/ke4Qv Kellogg contributed $52+ million in cash/foods to org.'s worldwide in 2012, including...

"Reclaiming the Narrative" is the Theme of this Year's Gathering with Community and Civil Rights Leaders, Academics and Advocates for Social Justice ASHEVILLE, N.C., April 19, 2013 /PRNewswire-USNewswire/ -- The W.K. Kellogg Foundation (WKKF) is hosting a four-day convening with national and community-level leaders, community-based organizations and civil rights groups to engage in a collaborative process to heal the wounds of racism and address conscious and unconscious bias....

Arkansas' Meador Wins Co-Angler Title, $25,000 ROGERS, Ark., April 14, 2013 /PRNewswire/ -- Rayovac pro Jason Christie of Park Hill, Okla., brought a 20-pound, 4-ounce stringer to the scales Saturday - the third-largest stringer ever weighed in during FLW competition at Beaver Lake. Christie didn't duplicate that effort Sunday, but it turns out he didn't need to. After the final fish was weighed, Christie's five-bass limit worth 14 pounds, 1 ounce gave him a total four-day weight of...

BATTLE CREEK, Mich., April 11, 2013 /PRNewswire/ -- MLB Branding to be Prominently Featured on Supermarket Displays and More than 27 Million Specially-Marked Packages of Kellogg's Products "Kellogg's(TM) Triple Play" Promotion includes Sweepstakes for Tickets to 2013 World Series, 2014 Opening Day and 2014 MLB All-Star Game Major League Baseball Properties (MLBP) and Kellogg Company today announced a multi-year agreement designating the leading cereal- and snack-maker as an...

DETROIT, March 20, 2013 /PRNewswire/ -- Leaders of the W.K. Kellogg Foundation (WKKF) will engage Friday with NBC News correspondents, the region's top thought leaders and education and community stakeholders in discussions around improving educational opportunities and outcomes for children at NBC News' Education Nation - Detroit. The Detroit Summit is part of Education Nation's national road tour, and will begin on Friday, March 22, at 9 a.m. at the Charles H. Wright Museum of...

REDWOOD CITY, Calif. and SAN FRANCISCO, Feb 19, 2013 /PRNewswire/ -- Badgeville, The #1 Gamification Platform, and Get Satisfaction, a community platform for delivering engaging customer experiences, today announced a partnership that brings world-class gamification solutions to Get Satisfaction customers, driving greater consumer engagement and business value from their community investments. Companies of all sizes such as Intuit, Kellogg's and Sonos rely on the Get Satisfaction...

EVANSTON, Ill., Feb. 4, 2013 /PRNewswire/ -- Tide earned top marks for its "miracle stain" ad, winning the ninth-annual Kellogg School Super Bowl Advertising Review. Other top-ranked advertisers for 2013 include M&M's, Best Buy, Axe, Wonderful Pistachios and Jeep, while BlackBerry and Lincoln ranked at the bottom of the always-anticipated Review. "Tide really broke through the clutter with a very engaging spot," said Clinical Professor of Marketing Tim Calkins, who leads the...

EVANSTON, Ill., Jan. 24, 2013 /PRNewswire/ -- More than 100 million Americans will be anxious to see who emerges victorious on Super Bowl Sunday with the best ad of the year. Will it be a perennial advertiser, like Anheuser-Busch or GoDaddy.com, or a newcomer, like Gildan, Oreo or Axe? Last year, the M&M's "It's That Kind of Party" spot was a favorite--will the brand stay on top in 2013? Marketing professors and students from the Kellogg School of Management at Northwestern...

"GMO Inside" Calls on Kellogg's and General Mills to Label GMOs or Cut Them Out Entirely WASHINGTON, Jan. 17, 2013 /PRNewswire-USNewswire/ -- GMO Inside, a coalition dedicated to advancing the right of consumers to know whether or not foods are genetically engineered, today announced that it is shining the light on the nation's largest breakfast cereal companies: Kellogg's and General Mills. GMO Inside is calling on these companies, who claim to be wholesome and healthy, to make a...