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Latest Kenshoo Ltd. Stories

2014-09-17 08:25:12

SAN FRANCISCO, September 17, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive marketing software, announced the winners of the second annual Kenshoo Infinity Awards [http://www.kenshoo.com/Infinities ] yesterday at the K8 Summit [http://www.kenshoo.com/k8 ]. Also known as the Infinities, the awards showcase the best work by marketers leveraging the Kenshoo platform in unique ways to achieve business goals....

2014-09-16 12:27:57

Predictive marketing software leader expands solutions for mobile applications and game developers with acquisition of Adquant, leading Facebook PMD SAN FRANCISCO, September 16, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in predictive marketing software, today announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant [http://www.adquant.com ] (http://www.adquant.com), a leading software-as-a-service (SaaS)...

2014-08-28 08:25:34

SAN FRANCISCO, August 28, 2014 /PRNewswire/ -- Kenshoo [http://www.kenshoo.com ], the global leader in predictive marketing software, today announced the appointment of Susane Berger as Managing Director, Client Excellence. Berger brings more than 25 years of enterprise software market experience to Kenshoo. In her role, Berger will partner closely with Kenshoo's senior leadership teams to make additional investments in people and processes that will ensure success for the...

2014-08-19 08:27:47

Tracking the impact of paid search on offline conversions enables keyword-level optimization and boosts incremental ROI 200% SAN FRANCISCO, August 19, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, and RevTrax [http://www.revtrax.com ](R) (http://www.revtrax.com), a promotions platform that drives and measures in-store sales through digital coupons, today announced the results of a...

2014-07-21 08:26:24

New research reveals opportunity for retailers to align their social posts with consumer engagement SAN FRANCISCO, July 21, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ], the global leader in predictive media optimization technology, and DataPop [http://www.datapop.com ], the leading semantic advertising company focused on helping retailers better merchandise their products, today unveiled their inaugural Search and Social Commerce Index...

2014-07-16 12:25:56

Paid search delivers all-time high click-through rate; Facebook® advertising continues rapid growth SAN FRANCISCO, California, July 16, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q2 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising....

2014-07-08 08:28:27

Leading global HVAC manufacturer increase call conversions by 75% while decreasing costs per call by 65% SAN FRANCISCO, July 8, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, and Ifbyphone [http://www.ifbyphone.com ] (http://www.ifbyphone.com), the leader in voice-based marketing automation, today announced the results of a partnership with digital marketing agency Sq1 [http://sq1.com...

2014-06-30 23:09:56

Turn-key solution helps marketers reach customers and prospects on Facebook using paid search keyword activity. San Francisco, CA (PRWEB) June 30, 2014 Kenshoo (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today announced that its recently released digital marketing targeting solution, Intent-Driven Audiences (IDA) has been named a winner in the Facebook Innovation Competition for the online sales category. Kenshoo IDA matches clicks on search...

2014-06-26 08:24:02

Proprietary bid policy drives the best returns on Product Listing Ads by analyzing product attributes and predicting revenue per click SAN FRANCISCO, June 26, 2014 /PRNewswire/ -- Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, announced the launch of full support for the new Google Shopping platform, with client migrations starting this weekend. Kenshoo, which serves more Google Product Listing Ads...

2014-06-18 08:25:13

Study identifies "sweet spot" for cross-channel impact between Facebook and paid search SAN FRANCISCO, June 18, 2014 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released new research insights in the white paper, "The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment." [http://www.kenshoo.com/fbaddedvalue2 ] The study, executed by Kenshoo...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.