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Latest Ketel One Stories

2011-05-16 09:04:00

NEW YORK, May 16, 2011 /PRNewswire/ -- Ketel One, a super-premium vodka produced in Schiedam, Holland, is proud to unveil the new "Gentlemen, This is Vodka." advertising campaign, launching today. The new activation features a strong digital component, out-of-home and print advertising, and three new television spots appealing to the sophistication and camaraderie shared between modern Ketel One consumers. Created by Grey Worldwide, the campaign portrays gentlemen and their friends...

2011-05-10 11:14:00

NORWALK, Conn., May 10, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix. This time, deejays in six select cities will get the chance to audition for their place in music history. Returning for Season 2, Grammy awarded producer/DJ, Just Blaze, and world famous DJ, Kid Capri are turning up the competition as they search the nation for the next Master of the Mix....

2011-04-14 12:53:00

NEW YORK, April 14, 2011 /PRNewswire/ -- To honor one of the most cherished sports, Ketel One Vodka is launching the inaugural Ketel One Cup golf tournament. Teeing off this summer, the Ketel One Cup will take place in seven cities, at some of the country's most prestigious golf courses, where amateur teams will vie for a chance to play in the national tournament this fall. To compete for one of the 25 available spots in each regional tournament, consumers will register their team of four...

2010-07-09 14:17:00

NEW YORK, July 9 /PRNewswire-FirstCall/ -- Ketel One Oranje(TM), the newest addition to the Ketel One® portfolio, honors its fellow countrymen in orange as they make a bid for the championship title this Sunday. As the world watches the clock count down to this epic soccer match, Ketel One Oranje - pronounced "oh-ron-ya" in Dutch - has teamed up with New York mixologist, Giuseppe Gonzalez, to invent a Dutch inspired cocktail. The unique swizzle drink, appropriately...

2009-09-23 11:05:00

NEW YORK, Sept. 23 /PRNewswire/ -- Ketel One vodka will offer premium cocktails and safe rides home to tournament fans during THE TOUR Championship presented by Coca-Cola at the East Lake Golf Club in Atlanta. Club Ketel One will serve as a hospitality area with a contemporary lounge vibe during the final event in the PGA TOUR Playoffs for the FedExCup. Any tournament patron 21 years of age or older may enter Club Ketel One between Wednesday, September 23rd and Sunday, September 27th...

2009-08-26 10:55:00

NEW YORK, Aug. 26 /PRNewswire-FirstCall/ -- Ketel One vodka will unveil Club Ketel One during The Barclays, the first event of the PGA TOUR Playoffs for the FedExCup, at Liberty National in Jersey City, NJ. Club Ketel One is an open hospitality area with a contemporary lounge vibe located near the second hole of one of the most unique courses on the PGA TOUR. Any tournament patron 21 years of age or older may enter Club Ketel One between Wednesday, Aug. 26 through Sunday, Aug. 30 for a...

2009-05-21 11:00:00

"Gentlemen, This is Vodka" to Air on TV for the First Time Ever NEW YORK, May 21 /PRNewswire-FirstCall/ -- Ketel One, a super-premium vodka created in Schiedam, Holland, unveils a new advertising campaign, "Gentlemen, This is Vodka." For the first time in the history of the brand, Ketel One will have a national TV platform in addition to larger than life out-of-home and digital advertising. The total spend will be $12 million from May to September 2009. "Ketel One is inspired by 300 years...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.