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Latest Kraft Foods International Stories

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2008-05-02 09:00:00

Unlike their iconic American counterpart, some Oreos sold in China are long, thin, four-layered and coated in chocolate. But the cookies have this in common: Both are now best-sellers. The Oreo has long been the top-selling cookie in the U.S. market, but Kraft Foods had to reinvent the Oreo to make it sell well in the world's most populous nation. Although Chinese Oreo sales represent a tiny fraction of Kraft's $37.2 billion annual revenue, the cookie's journey in China is an example of the...


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
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