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Last updated on April 17, 2014 at 11:49 EDT

Latest Kyle Murray Stories

2012-05-17 12:33:59

We've said farewell to Friendster. Netscape Navigator is nevermore. As an Internet service provider, AOL is AWOL. What happened to these companies that once ruled their individual markets? According to two University of Alberta researchers, their market dominance made them vulnerable. In a research paper recently published in MIT Sloan Management Review, University of Alberta marketing professors Kyle Murray and Gerald Häubl posit that it may only take an upstart competitor...

2012-05-03 15:52:29

A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression "you can't please everyone." Murray and co-authors Remi Trudel of Boston University and June Cotte from the University of Western Ontario found that when it comes to our basic consumer motivations, how we experience a good or bad service experience or how we react to a superior or inferior product depends on whether we're prone to seeking pleasure or avoiding pain. This...